Fashion Marketing

London College of Fashion

How long?

  • 6 weeks
  • online

London College of Fashion

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Full disclaimer.

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This course is perfect for anyone with an interest in fashion who wants to further their knowledge of how the industry operates, such as fashion entrepreneurs or designers who want to develop a brand. It is also ideal for business graduates looking to specialise in fashion, or those already working in the industry hoping to transition into fashion marketing.

About the course

This online course will introduce you to each stage of the fashion marketing process, giving you insights into how marketing managers plan their strategies which you can apply to engage your customers and promote your brand.

During lively class discussions led by an expert tutor, you will learn how brands target consumers and use new media communications to reach and excite their audiences. You’ll also learn about the psychology of fashion promotion, the characteristics of super brands, and how trends develop and can be exploited.

As your understanding of consumers, products and markets develops, you will gain a deeper understanding of why fashion marketing is so crucial to the fashion industry, and what the future of fashion marketing might look like.

The course is very practical, and each week you will be set a realistic marketing task to complete in your own time, and each week you will receive personal tutor feedback on your work. Finally you will demonstrate what you have learnt in a presentation to your tutor and course mates of your own fashion marketing strategy.

Course Outcomes:

By the end of the course you will have:

  • Learnt how and why fashion brands target consumers
  • Developed your own fashion marketing strategy
  • Learnt how brands become notable
  • Planned a fashion marketing mix
  • An understanding of the psychology of fashion marketing

Topics covered

  • Developing a fashion marketing strategy
  • Developing marketing campaigns
  • How and why fashion brands target consumers
  • Profiling customers and consumers
  • Building brand recognition
  • Planning a fashion marketing mix
  • Researching trends – how and why we do this
  • Consumer research
  • Understanding USP
  • The psychology of fashion marketing
  • Press and PR: endorsements, sponsorship and promotion
  • Understanding new media marketing and communications
  • Considering the future of fashion marketing
  • The difference between branding and advertising

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Experts

Jennifer Williams-Baffoe

As a Creative Business Development Consultant Drapers Record, OHTV and The Guardian have spotlighted her for her creative business prowess. A visiting lecturer and alumni of University of the Arts London, (Central Saint Martins and The London College of Fashion), she received her PGCE in Teachin...

Fashion Marketing at London College of Fashion

From  GBP 465$658

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.