Who should attend
This course is perfect for fashion marketing and management professionals seeking to avoid pitfalls in communicating with consumers today, or for any student seeking an introduction into the sociological perspectives of how fashion shapes our identities and vice versa.
About the course
Fashion both shapes and reflects modern culture and society, and is closely related to constructions and reconstructions of identify. As society and fashion customers become increasingly aware of issues around identity, it becomes more and more important for fashion industry leaders to understand these trends, to protect their brands and understand how demand is evolving.
In this course you will gain an understanding of how recent debates about consumption, the body, identity, race and gender are affecting the fashion industry. We will approach the topic first by examining fashion as a visual language and form of cultural production, looking at classical and contemporary approaches to fashion and dress. Then, through this lens we will look at case studies and current debates, to understand their impact on the industry and to discuss how we should approach these factors when designing for, marketing to or presenting images in today’s fluid and ‘woke’ society of consumers.
By the end of the course you will have an understanding of;
- Theories in Fashion, race and gender discourse and the effects of perceived identities
- Defining fashion as a visual language from a sociological perspective, yet a communication tool used to purvey our identities
- What role the producers of culture have on our buying behaivors and how to communicate with consumers more effectively
- Fashion marketing concepts and how to diversify campaign strategies for your consumer
- Fashion as a visual language vs. communication tool
- Creation and diffusion of fashion consumer culture (class and status)
- Fashion and feminism: the image of women yesterday and today
- Fashion and gender: apparel and campaigns reflect identity acceptance and fluidity
- Fashion cycle and process
- Democratizing fashion: streetwear and cultural appropriation
- Modesty: Fashion and religious dress
- The art of fashion: curation and expression
All our Online Short Courses include:
- Live online lessons with the same tutors
- The same course content and learning outcomes
- Lesson recordings, for review
- Access to VLE with course content
- Forums for support
- 2 weeks online access
- Certificate upon completion
As a Creative Business Development Consultant Drapers Record, OHTV and The Guardian have spotlighted her for her creative business prowess. A visiting lecturer and alumni of University of the Arts London, (Central Saint Martins and The London College of Fashion), she received her PGCE in Teachin...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.