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Solvay Brussels School of Economics and Management

Executive Programme in Business Analytics

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Description

The Executive Programme in Business Analytics has been designed for professionals with a business (marketing, finance, sales, fraud, risk,etc.), reporting or IT background needing to make a better use of the data available within the different departments of their company. Participants come from a variety of sectors (energy, pharmaceuticals, retail, telecommunications, financial services, retail, etc.)

Your benefits Individual

  • Multidisciplinary approach The Executive Programme in Business Analytics enables you to discover and practice the various aspects of business analytics (technical, analytical, the strategic and tactical, business facets, communication, and project management).
  • Cross-fertilisation The programme has been designed to nurture a functional cross-fertilisation between the three members of your business-reporting-IT team, as well as a sectorial cross-fertilisation by collaborating with participants working in different industries.
  • Personal Coaching Throughout the programme you receive coaching on an individual basis. This component of the training helps you to develop personally and gain full benefit from the programme.

Your benefits Collective

  • Creation of a value chain The Executive Programme in Business Analytics enables you to train three members of your organisation from three different departments to deal with the challenges inherent in business analytics and therefore put into place a value chain within your organisation.
  • Transversal project experience The training programme involves the development of a business analytics project that is relevant for the company, both in terms of content and from an organisational perspective.
  • Identification of ambassadors The programme will also help you identify and set in place analytics ambassadors within your organisation who are capable of introducing new ideas and providing convincing arguments in the area of business analytics.

A multidisciplinary set-up

Register three talents from different departments within the same company: business (marketing, sales, finance, risk, fraud,...), IT and reporting to get a truly integrated business analytics policy. Individual registration is also possible

6 modules to discover the different facets of the discipline

MODULE 1 PROJECT MANAGER

  • Managing analytics projects

MODULE 2 DATA TECHNOLOGIES

  • Database modeling for analytics
  • Programming tools
  • Business analytic tools
  • Big data technologies

MODULE 3 DATA SCIENCE

  • Business statistics for analytics
  • Machine learning
  • Text mining
  • Network analysis

MODULE 4 BUSINESS TRANSFORMATION

  • Business transformation
  • Marketing analytics
  • Risk & Fraud detection analytics
  • Data Ethics & Privacy

MODULE 5 PROFESSIONAL SKILLS

  • Working in teams
  • Communicating effectively
  • Individual coaching sessions

MODULE 6

  • Project coaching sessions
  • Final presentation

Who should attend

The Executive Programme in Business Analytics has been designed for professionals with a business (marketing, finance, sales, fraud, risk,etc.), reporting or IT background needing to make a better use of the data available within the different departments of their company. Participants come from a variety of sectors (energy, pharmaceuticals, retail, telecommunications, financial services, retail, etc.)

Key admissions criteria

  • A minimum of 3 years of professional experience
  • University degree or relevant professional experience
  • Proficiency in English

Experts

Geert Verstraeten is Managing Partner at Python Predictions, a Belgian niche player with expertise in the domain of Predictive Analytics. He currently has over 10 years of "hands-on experience" in different industries such as retail, mail-order, telecom, banking, utilities, subscription services,...
Aurélie PolsAurélie was awarded Most Influential Industry Contributor by the US Digital Analytics Association (DAA) in 2015, co-founded Mind Your Privacy in Spain and is part of the Ethics Advisory Group of the EU Data Protection Supervisor (EDPS) in Brussels.

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