Establishing a Beer Program

School of Hotel Administration

How long?

  • online
  • on demand

What are the topics?

School of Hotel Administration

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Who should attend

  • Owners and managers of restaurants, hotels and breweries
  • Bartenders, servers, and other food and beverage professionals
  • Brewers, including home brewers
  • Beer enthusiasts
  • Professionals looking to invest in a brewery

About the course

A successful beer program includes elements that can be easily overlooked but might also be the difference between a successful and unsuccessful program. Properly planning a draft beer system is essential, but equally important is understanding your market and clientele. Then, selecting the right beer styles calls for the ability to build strong relationships with breweries and distributors. You will leave this course with the skills and tools necessary to create a successful beer program that fits your concept and is well-received by customers.

Key Benefits

  • Explore draft beer systems and the keg room
  • Connect beer line cleaning to the customer experience
  • Create a beer menu that is aligned with your concept
  • Synthesize the process of purchasing beer

Experts

Douglass Miller

Douglass Miller has over 30 years of industry experience in restaurants, hotels, resorts, and education. He has worked around the country including Las Vegas, San Francisco, New York City, Hawaii, Santa Barbara, CA, Philadelphia, and Washington DC. Four Seasons Resorts and Hotels, Wyndham Hotel, ...

Establishing a Beer Program at School of Hotel Administration

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.