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Cranfield School of Management

Essential Management

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Essential Management (BGP) - Past participant, December 2017

Next dates

Nov 7—Dec 5
4 daysModules info
Cranfield, United Kingdom
GBP 2700 ≈USD 3493
GBP 675 per day


Owner-managers of growing businesses are increasingly driven to work more effectively ON the business and less IN the business.

As a result, there is more pressure on senior teams to deliver business goals and targets; to drive day-to-day performance effectively. This programme provides new and experienced managers in growing businesses with the toolkit of skills needed to become commercially-focused, confident members of the senior team.

What you will learn

  • Deeper understanding of the core elements of business management outside your own area of expertise.
  • The ability to drive enhanced performance by effectively managing your time and the individuals and teams you work with.
  • An understanding of how it’s done elsewhere.
  • Opportunity to interact with senior managers from other ambitious growing businesses and benchmark good managerial practice.
  • An action plan which underpins a commercially driven business case for a change you want to make to the business.

Core content

  • Strategy
  • Marketing
  • Finance
  • People management
  • Personal effectiveness.

Who should attend

Managers and senior teams in growing businesses.


In the last 35 years, Jerry has successfully started and grown four companies. In the mid-eighties, Jerry’s inspiration was to concentrate on the telecommunications market he thought was about to boom. This led him to form Telecom Design Ltd. in 1987 with an investment of £1000. TDL was a design ...
Andrew Haworth is a visiting fellow of Cranfield University. He is a lecturer and counsellor on the Business Growth Programme (BGP) and Programme Director of both The Essential Management Programme and the Finance Fundamentals Programme. Andrew has a degree in economics and an MBA from Cranfield...


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Detailed Description