Essential Management
Cranfield School of Management
How long?
- 4 days
- blended, in person
What are the topics?
Cranfield School of Management
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Comprehensive course analysis
Who should attend
Managers and senior teams in growing businesses.
About the course
Essential Management provides the senior team with the key tools needed to effectively manage functional departments and resources within SMEs. While core management skills are universal, the context and challenges of an SME are very different from businesses in earlier or later stages of growth. Therefore, equipping managers with the skills and understanding of how they can truly impact the business in this stage is fundamental. During the programme, participants will identify opportunities and develop a commercially-driven business case that will contribute to the business strategy.
What you will learn
The programme is a modular course run over four days in total during which managers will develop deeper understanding of the core elements of management for small-medium businesses. The focus will be on driving enhanced performance by addressing strategy, marketing, finance, human resources and personal effectiveness. The course also provides a valuable opportunity to benchmark against other SMEs in the cohort.
Core content
- Strategy
- Marketing
- Finance
- People management
- Personal effectiveness.
Experts
Jerry Sandys
In the last 35 years, Jerry has successfully started and grown four companies. In the mid-eighties, Jerry’s inspiration was to concentrate on the telecommunications market he thought was about to boom. This led him to form Telecom Design Ltd. in 1987 with an investment of £1000. TDL was a design ...
Andrew Haworth
Andrew Haworth is a visiting fellow of Cranfield University. He is a lecturer and counsellor on the Business Growth Programme (BGP) and Programme Director of both The Essential Management Programme and the Finance Fundamentals Programme. Andrew has a degree in economics and an MBA from Cranfield...
Videos and materials
Essential Management (BGP) - Past participant, December 2017
Essential Management at Cranfield School of Management
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