Comprehensive course analysis
About the course
Wharton’s three-month online certificate, Entrepreneurship Acceleration Program: Scaling Your Business, provides entrepreneurs with a proven toolkit that goes beyond the idea. Leveraging Wharton’s strength in data-driven outcomes, we share proven techniques for scaling your business. Topics include how to build a team, choose the right legal structure, generate demand, and finance growth. And with pitch competition awards of $25K and $10K for seed funding, change could happen faster than you think.
Why Enroll in Wharton’s Entrepreneurship Acceleration Program?
There’s no shortage of pitfalls for startups and their founders. The 90 percent failure rate of startups is enough to make you think about keeping your day job — forever. Here are three of the most highly cited reasons why startups fail:
Failure Reason #1
Selling a product or service no one wants
Failure Reason #2
Wrong business model and not scalable * Source: Forbes
Failure Reason #3
Lack of adequate funding to fuel growth
Dramatically increase the odds of success by learning how to:
Pick the right business model Build the right team Choose the right financing approach Ramp up sales and scale the business
Module 1: Evidence-Based Entrepreneurship
Module 2: Building the Right Team
Module 3: Lawyers, Advisors, and Mentors
Module 4: Gearing Up for Scale
Module 5: Customer Acquisition and Demand Generation
Module 6: Pricing and Distribution Strategies
Module 7: Business Models and Customer Lifetime Value
Module 8: Financing: Funding and Valuation
Module 9: Financing: Venture Capital vs. Alternative Funding Channels
Module 10: Elements of the Pitch
Module 11: Business Plan Competition
Kartik Hosanagar is a Professor at The Wharton School of the University of Pennsylvania. Kartik's research work focuses on the digital economy, in particular Internet media, Internet marketing and ecommerce. Kartik has been recognized as one of the world's top 40 business professors under 40. He...
Lori Rosenkopf is the Simon and Midge Palley Professor at the Wharton School of the University of Pennsylvania. She earned her B.S. and M.S. in Operations Research from Cornell University and Stanford University respectively. Lori also worked as a systems engineer for Eastman Kodak and AT&T ...
A holder of more than 20 patents for medical devices, tools, food products, sporting goods, and more, Karl’s expertise is in innovation, entrepreneurship and product development. He is the co-founder of the Weiss Tech House and the Integrated Design Program at the University of Pennsylvania. Karl...
David Hsu is the Richard A. Sapp Professor and a Professor of Management at the Wharton School, University of Pennsylvania. He graduated from Stanford University with undergraduate majors in economics and political science. After a few years working in industry, he received his master’s degree in...
Prof. Ethan Mollick studies innovation and entrepreneurship, and has published papers in top academic journals on topics ranging from crowdfunding to entrepreneurial strategy. He is a Schultze Distinguished Professor and Kauffman Foundation Junior Faculty Fellow. Prof. Mollick also coauthored a ...
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