Empathize and Prototype: A Hands on Dive Into the key Tools of Design Thinking

Stanford Center for Professional Development

How long?

  • online
  • on demand

Stanford Center for Professional Development

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About the course

Move beyond theory and dive into hands-on practice in the art of innovation. Tackle innovation challenges from start to finish and gain an in-depth understanding of these key tenets of design thinking and how to incorporate them into your work. Empathize with your customer, synthesize your learnings, and rapidly prototype and test your new ideas. Master techniques for gaining empathy with customers and immediately put them to use in a series of hands on exercises that guide you from synthesis to prototyping and testing.

Learn How To

  • Engage customers to forge deep connections and gain valuable consumer insights
    • Use a real business project to gain a clear set of empathy tools to uncover customer needs and insights that can drive great innovations in your work.
  • Prototype concepts in a low-cost manner
    • Learn to use rapid experimentation techniques to quickly visualize and bring your ideas to life, generate options, and increase the learning for your team at the start of projects.
  • Rapidly test concepts with end users to gain insights about solutions and user needs and reduce your time to market
    • Test ideas that are not fully formed to increase your team’s learning early in the development process and use feedback to vet concepts before they become too expensive to change.
  • Synthesize findings into a compelling problem statement
    • Develop a clear process and set of techniques to synthesize the quantitative and qualitative empathy work into a clear problem statement to drive your design work.

Final Exam

Online participants are asked to complete a final exam at the end of each course to maintain the integrity of the program. A score of 85% must be achieved to successfully pass the exam. A digital record of completion will be emailed to participants when they pass the exam.

Course Evaluation

It is required that participants complete the course evaluation once they have passed the final exam.

Experts

Perry Klebahn

Perry Klebahn is a true entrepreneur and innovator. He is also a natural teacher and a co-founding member of the faculty at the d.school. Perry received his master’s from Stanford in the Product Design program in 1991 and left with his master’s thesis in hand–a high performance snowshoe (yes a s...

Jeremy Utley

Jeremy currently leads the d.school's work with organizations as Director of Executive Education. In this role, he advises professionals and organizations on how to imbed the tools of design thinking and cultivate an innovative organizational culture. He also teaches the celebrated d.leadership a...

Videos and materials

Empathize and Prototype: A Hands on Dive Into the key Tools of Design Thinking at Stanford Center for Professional Development

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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