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Harvard Business School

Economics for Managers

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Next dates

May 29—Jul 24
Online
USD 1500
Oct 16—Dec 11
Online
USD 1600

Description

Gain the Knowledge and Skills Needed to Craft Successful Business Strategy

Economics for Managers will enable you to drive critical business decisions. Explore how businesses approach pricing strategy, evaluate market demand, and differentiate their offerings, and how you can apply those learnings to compete in the marketplace successfully.

What You'll Learn

  • Develop effective pricing strategies
  • Benchmark costs compared to competitors through relative cost analysis
  • Apply conjoint analysis to understand what features customers value most
  • Understand the power of network effects to drive demand
  • Identify sources of competitive advantage through differentiation

Who should attend

  • Aspiring Marketing, Strategy, or Consulting Professionals
  • Those Considering an MBA
    • Prepare for the MBA classroom with the program Harvard Business School offers to incoming students.
  • Mid-Career Professionals

Experts

Bharat Anand is the Henry R. Byers Professor of Business Administration in the Strategy Unit at Harvard Business School, and the faculty chair of the HBX initiative. He also serves on the university''s HarvardX Faculty Committee. His research is in applied and empirical industrial organization, a...

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