eCommerce Sales and Marketing

Alberta School of Business

How long?

  • 7 weeks
  • online

What are the topics?

Alberta School of Business

Disclaimer

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Full disclaimer.

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Who should attend

Students from all educational backgrounds.

About the course

Learn the skills need­ed to max­i­mize your online pres­ence and impact across var­i­ous plat­forms as a means to help dri­ve sales. Delve deep­er into inter­net mar­ket­ing oppor­tu­ni­ties, web­site design, e‑commerce, engag­ing online com­mu­ni­ties, and best strate­gies for cre­at­ing and direct­ing web traffic.

Course at a glance

  • Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
  • Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.

What you will learn

By the end of this course, you should be able to:

  • Understand the basics of online sales and mobile marketing, including web marketing, email marketing, mobile marketing, and affiliate marketing.
  • Investigate the impact of mobile platforms and cloud computing.
  • Examine the changing landscape of paid online marketing.
  • Develop a sales-focused marketing campaign by combining several marketing methods.

Take note:

  • Required learning materials: you will be asked to purchase an ecommerce product (under $30 CAD + GST), which will be used to build an eCommerce campaign; you’re also required to buy a one-month subscription to a basic Shopify plan ($29 USD).
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.

Experts

Scott Cunningham

After completing his Bachelor of Arts Degree at the University of Alberta, Scott developed a fasci­nation for marketing and decided with certainty that this would be his career path. He worked in experiential marketing for two years before deciding to study public relations at MacEwan University ...

eCommerce Sales and Marketing at Alberta School of Business

From  CAD 595$483

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Finance

During Finance courses, you will get acquainted with a huge number of financial analyst tools and learn how to work with them. So, you will learn how to make and analyze financial reporting, calculate the main financial indicators of the company and ...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.