Who should attend
Students from all educational backgrounds.
About the course
Learn the skills needed to maximize your online presence and impact across various platforms as a means to help drive sales. Delve deeper into internet marketing opportunities, website design, e‑commerce, engaging online communities, and best strategies for creating and directing web traffic.
Course at a glance
- Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
- Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn
By the end of this course, you should be able to:
- Understand the basics of online sales and mobile marketing, including web marketing, email marketing, mobile marketing, and affiliate marketing.
- Investigate the impact of mobile platforms and cloud computing.
- Examine the changing landscape of paid online marketing.
- Develop a sales-focused marketing campaign by combining several marketing methods.
- Required learning materials: you will be asked to purchase an ecommerce product (under $30 CAD + GST), which will be used to build an eCommerce campaign; you’re also required to buy a one-month subscription to a basic Shopify plan ($29 USD).
- While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
- You will be expected to have existing social media accounts or to create them prior to the course start date.
- This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
- Students are encouraged to build relationships and network with their classmates through forums and discussions.
After completing his Bachelor of Arts Degree at the University of Alberta, Scott developed a fascination for marketing and decided with certainty that this would be his career path. He worked in experiential marketing for two years before deciding to study public relations at MacEwan University ...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.