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About the course

​In a highly competitive market environment, businesses need to build on existing revenue streams, find new revenue streams, and given the current economic climate in the country, businesses need to understand how to innovate in processes to streamline costs. The strategic innovation and business development programme offers participants knowledge about identifying and implementing innovative ideas, locating, developing, defining, negotiating, and closing new and existing business relationships.


Strategy Development

  • Developing Innovation and Growth Strategies
  • Competitive and Market Analysis
  • Understanding Market Trends and need for Innovation
  • Setting Targets: economic and social targets

Recognising and Identifying Opportunities

  • Environmental Scanning
  • Creativity and Prospecting for New Businesses
  • Capturing the Voice of the Customer

Resource and Capability Development

  • Managing Innovation in Products, Services and Processes
  • Managing the Innovation Process
  • Project and Time Management
  • Performance Measurement

Marketing Strategies

  • Market Research
  • Effective marketing, advertising, and promotional planning including identifying opportunities for campaigns, products, and effective distribution channels
  • Market Penetration and Development

Business Development: Managing Stakeholders

  • Managing Internal Stakeholders
  • Management of the Business Development Function – Internal Stakeholders
  • Building and Leading an Effective and Cohesive Management Team
  • Managing Change for Innovation

Key Account Management – External Stakeholders

  • Building Relationships with New Clients
  • Contracting, Negotiating and Closing Deals
  • Market Retention and Enhancing Existing Relationships

Key Learning Outcomes

By the end of the programme, participants will:

  • Understand how to build innovation and growth strategies based on an understanding of the market drivers and analysis
  • Understand the rudiments of innovation in products, services, and processes for new and existing markets
  • Understand how to retain existing businesses and clients, and prospect for new businesses, clients and markets
  • Understand how to lead internal teams and manage relationships across organisational boundaries to support business development goals and corporate strategy

Who should attend

  • Directors of business development
  • Business development managers,
  • Sales directors
  • Marketing directors
  • Key account directors.
  • Medium and small-scale business owners looking to expand their businesses

Trust the experts

Goke Oke

A mental health Counsellor and an Experienced Academic Administrator with a demonstrated history of working in the higher education industry. Skilled in Analytical Skills, Media Relations, Human Resource Development, Management, Pension Administration and mental health psychology . Educated at th...


Henrietta Onwuegbuzie

Dr Henrietta Onwuegbuzie leads sessions in entrepreneurship on the MBA and Executive programmes at Lagos Business School (LBS), and is currently the Academic Director for the Owner-Manager Programme and Project Director for the Impact Investing policy initiative at the Lagos Business School. She ...


Tayo Otubanjo

Dr. Tayo Otubanjo is a senior lecturer at Lagos Business School. He facilitates full-time and executive MBA modules in marketing management. He is a Visiting Research Fellow at Warwick Business School, University of Warwick (UK) and a Visiting Scholar at Spears School of Business, Oklahoma State ...


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