Driving Strategic Innovation & Business Development

Lagos Business School

Lagos Business School


Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Finance

Finance is an integral and most important component of any business, so everyone needs to improve their competence in this area. Finance courses will ...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Read more about Negotiations

Negotiating is a skill that everyone needs because throughout our lives we face situations that require us to communicate correctly, whether it's buyi...

Read more about Operations

Operations management has recently become a crucial part of any company's framework. This complex process focuses on reducing organizational expenses ...

Who should attend

  • Directors of business development
  • Business development managers
  • Innovation managers
  • Sales and marketing directors
  • Medium and small scale business owners who wish to expand their businesses
  • Head of brand management
  • Trade marketing manager
  • VP of strategic projects

About the course

​In a highly competitive market environment, businesses need to build on existing revenue streams, find new revenue streams, and given the current economic climate in the country, businesses need to understand how to innovate in processes to streamline costs. The strategic innovation and business development programme offers participants knowledge about identifying and implementing innovative ideas, locating, developing, defining, negotiating, and closing new and existing business relationships.


Strategy Development

  • Developing Innovation and Growth Strategies
  • Competitive and Market Analysis
  • Understanding Market Trends and need for Innovation
  • Setting Targets: economic and social targets

Recognising and Identifying Opportunities

  • Environmental Scanning
  • Creativity and Prospecting for New Businesses
  • Capturing the Voice of the Customer

Resource and Capability Development

  • Managing Innovation in Products, Services and Processes
  • Managing the Innovation Process
  • Project and Time Management
  • Performance Measurement

Marketing Strategies

  • Market Research
  • Effective marketing, advertising, and promotional planning including identifying opportunities for campaigns, products, and effective distribution channels
  • Market Penetration and Development

Business Development: Managing Stakeholders

  • Managing Internal Stakeholders
  • Management of the Business Development Function – Internal Stakeholders
  • Building and Leading an Effective and Cohesive Management Team
  • Managing Change for Innovation

Key Account Management – External Stakeholders

  • Building Relationships with New Clients
  • Contracting, Negotiating and Closing Deals
  • Market Retention and Enhancing Existing Relationships

Key Learning Objectives

By the end of the programme, participants will understand:

  • How to build innovation and growth strategies based on an understanding of the current market environment characterised by declining revenues and turbulent changes
  • The rudimentary of innovation in products, services and processes for new and existing markets
  • How to retain existing businesses and clients, and prospects for new businesses, clients and markets, particularly in a turbulent market environment
  • How to lead internal teams and manage relationships across organisational boundaries to support business development goals and corporate strategy


Goke Oke

A mental health Counsellor and an Experienced Academic Administrator with a demonstrated history of working in the higher education industry. Skilled in Analytical Skills, Media Relations, Human Resource Development, Management, Pension Administration and mental health psychology . Educated at th...

Henrietta Onwuegbuzie

Dr Henrietta Onwuegbuzie leads sessions in entrepreneurship on the MBA and Executive programmes at Lagos Business School (LBS), and is currently the Academic Director for the Owner-Manager Programme and Project Director for the Impact Investing policy initiative at the Lagos Business School. She ...

Tayo Otubanjo

Dr. Tayo Otubanjo is a senior lecturer at Lagos Business School. He facilitates full-time and executive MBA modules in marketing management. He is a Visiting Research Fellow at Warwick Business School, University of Warwick (UK) and a Visiting Scholar at Spears School of Business, Oklahoma State ...

Videos and materials

Driving Strategic Innovation & Business Development at Lagos Business School

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.

Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.


Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Finance

During Finance courses, you will get acquainted with a huge number of financial analyst tools and learn how to work with them. So, you will learn how to make and analyze financial reporting, calculate the main financial indicators of the company and ...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Negotiations

During Negotiations courses, you will learn the following components of negotiations: planning negotiations and useful tools, starting your conversation, working out objections and competent argumentation, imposing your own price and conversation dev...

Read more about Operations

When it comes to operations control, whether you’re trying to optimize workflow or marketing and sales operations, you need to impact as many variables at once as possible in order to have a greater effect. However, it's not always that easy. How sho...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.