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Driving Innovation From Within – Strategies for Generating Ideas and Pursuing New Opportunities

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In this seminar, Dr. Krippendorff outlines how to overcome seven key barriers to driving innovation from inside of large corporations. Based on his upcoming book Change the World without Quitting your Job, his latest research involving more than 120 interviews with internal innovators, experts, and CEOs, and his analysis of the most transformative innovations of the last three decades, Dr. Krippendorff lays out a set of practical tools and frameworks for navigating the innovation journey. These include knowing what kinds of ideas your organization needs, navigating politics, securing funding, and scaling your idea. He draws from real-life examples like the evolution of the personal computer, Nike’s launch of the FuelBand, and the team who convinced Microsoft to launch the Xbox.

Time Allocation - Topics

10% The barriers to internal innovation

  • Challenging the “entrepreneurial myth”
  • The path of history’s most transformative innovations
  • The most common frustrations and internal barriers to driving innovation

10% Knowing where to look

  • How to identify your company’s strategic orientation
  • Understanding your organization’s mission, vision, and strategy
  • Reading your culture

10% Unearthing an unmet need

  • Getting out of the office
  • Connecting with users/customers
  • Recognizing a big opportunity

20% Rapidly designing your solutions

  • Applying agile approaches inside non-agile organizations
  • Six steps to run a rapid experiment
  • Maximizing leaning while minimizing investment

15% Engineering your business model

  • Eight elements of your business model
  • Understanding what you can change and what you must retain
  • Designing a holistic business model that will disrupt your market without disrupting your organization

15% Political acumen: building a groundswell of support

  • Viewing politics as a design challenge rather than an obstacle
  • Your political “adoption curve”
  • Stakeholder analysis
  • Defining your contact strategy
  • Managing the messaging

15% Scaling your idea

  • The keys to scaling an idea from inside
  • Clarifying your purpose
  • Building the right team
  • Securing investment
  • Reducing organizational friction

5% Recap and Q&A


Primary -- LEADERSHIP DEVELOPMENT: Adaptability, Creativeness, Initiative

Secondary -- PLANNING/ORGANIZING: Problem Identification, Selecting and Organizing Information, Analysis, Evaluating Alternative Solutions, Developing Specific Plans

Tertiary -- EXECUTING/CONTROLLING/EVALUATING: Decision Making, Coordination, Results Analysis


Dr. Kaihan Krippendorff is a strategist, speaker, consultant, and best-selling author of four books, most recently Outthink the Competition (John Wiley, 2012). A former consultant with McKinsey & Company, he now writes one of the most popular blogs on, “Outthinkers”, and is re...


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