Indian Institute of Management Ahmedabad

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About the course

Nordic Europe, consisting of Denmark, Finland, Iceland, Norway and Sweden, is a region of vast business potential for enterprises from around the world. Nordic Europe opened up to the world during the 1990s as part of the European Economic Area and World Trade Organisation developments after a series of financial crises afflicting, in turn, all of these welfare states. Structuring of international business opportunities for trading products, and GATS enabled productservice linkages with these countries has spawned new possibilities in knowledge-intensive and high technology sectors. There is an unprecedented growth in the number of collaborations, trade and investment across a wide range of businesses. The politics of welfare state models that encouraged tate-subsidized and state-brokered exports is being replaced by new gateways and vistas of business linkages for sustainable value ropositions in several trategic areas such as technology consulting, infrastructure, energy and environment, healthcare, life sciences, engineering, mining, construction, and design to mention a few. The challenges of ‘Doing Business in Nordic Europe’ are enormous despite the attractiveness. These countries have a distinct logic underlying their economic structures and innovative management practices. Geographically and psychologically remote, they adhere to unique traditions of law and justice, and distinctive taxation and accounting practices. Compounded by myriad cultural differences (even a different calendar for planning and executing activities), they present formidable institutional challenges, common to them. Thus, overseas firms and entrepreneurs, able to visualize prospects of business opportunities find it difficult and costly to evaluate options, cope with institutional differences, overcome entry barriers and structure agreements with nordic firms to sustainable mutual advantage. This workshop provides an opportunity to participate in a forum to understand the nordic business and institutional environment, for identifying avenues in promising sectors and segments, structure risks and develop business opportunities to profit from them.

Objectives

Understanding the economic and institutional environment of business in nordic countries: what is common to them and what is different.

  • Identifying opportunities, modes of developing sustainable value propositions and structuring business in technologies, products, and services.
  • Analysing risks unique to Nordic Europe and learning to leverage product-services linkages for international business in a variety of entry modes.
  • Familiarizing with cultural, social and institutional barriers and designing gateways to manage differences.
  • Providing a forum to share the excitement, experiences, issues and challenges of doing business in Nordic Europe.

Methodology

This workshop is an interactive programme based on cases, discussion sessions, publications and familiarisation with concepts and relevant tools, databases and sources of business intelligence.

Who should attend

This workshop is offered for entrepreneurs and professionals holding (or likely to have in future) responsibilities for identifying and developing international business opportunities. The workshop would particularly benefit those whose roles involve them in evaluations of collaboration possibilities with entrepreneurs and organizations of Nordic Europe for access to markets and technologies, or designing and positioning products and services for worldwide customers. No formal educational prerequisites are prescribed. However, the participants should have at least ten years of managerial or entrepreneurial experience. Participant are expected to have an inquiring mind and willingness to explore management of cultural and institutional differences. Participation is limited by design to 24 places on a first-come-first-served basis. Besides IIMA faculty with experience of business in Nordic Europe, guest faculty from industry and academia in the nordic countries would be invited to take some special sessions.

Trust the experts

Ajeet Mathur

Ajeet N. Mathur is Professor in Strategy and International Business, concurrently affiliated to the Economics and Business Policy Areas at IIM Ahmedabad. His interests are at the crossroads of economics, human behaviour in groups, law, strategic management of organisational knowing and internatio...

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