Disrupt Your Business

Stanford Graduate School of Business

How long?

  • online
  • on demand

What are the topics?

Stanford Graduate School of Business


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Who should attend

  • Professionals who wish to deepen their understanding of disruption
  • Leaders who want to advance themselves, their teams, and their organizations by harnessing the power of innovation, trend-forecasting, and disruption
  • Individuals who seek to protect their organizations against disruption and defend their space

About the course

Learn to identify the difference between disruption and an incremental change or a fad. Gain the tools to drive disruption and defend your space.

Disrupt Your Business will examine the meaning, evolution, and impact of disruption by exploring disruption theory, innovation strategy, and human-centered design to give participants the tools and techniques to drive innovation and protect themselves and their organizations against industry disruption.

This on-demand online course offers you same-day access to experiential and research-based content so you can immerse yourself in a highly relevant topic to your business challenges and context, bridge theory with practice, and make real-time impact in your organization.

Designed by and featuring Stanford's world-renowned tenured faculty, this course provides you with an engaging and flexible learning experience, without the application requirements or financial and time investment of a longer program.

Upon successful completion of the course, you will receive a Certificate of Completion to add to your LinkedIn profile and download for your records.

Key Benefits

  • This on-demand online course will empower you to think about and develop your organization or team’s strategy as it relates to disruption.
  • Gain insight into how disruption drives structural industry change through the use of case studies across a broad array of industries.
  • Understand how innovation can create the potential for future disruption, and discover the difference between durable initiatives and industry fads.
  • Identify the characteristics that protect industry longevity and help defend against being disrupted.


Designed by and featuring tenured Stanford GSB faculty, this on-demand course will enable you to develop a Stanford mindset and immerse yourself in topics relevant to your business challenges and context, at your own pace and convenience.

Developed with an experiential approach to learning, this course extends beyond theory and enables you to put your learnings directly into practice for real-time results. You will receive personalized written feedback from course facilitators on select assignments to deepen your understanding and application of key concepts.

This course includes four modules, and the total time commitment is eight to 10 hours, inclusive of all content, coursework, and assignments. You will have access to the course for 60 days and can save select materials as a takeaway future resource.

Why Take This Course?

‘Disruption’ is a widely used and frequently misunderstood term. Understanding it better can help you think about your organization or team’s strategy whether you’re trying to disrupt, avoid being disrupted, or simply scanning the horizon for new trends in your industry.

This course takes a unique view on disruption by combining disruption theory research, innovation strategy, and the ways that business practitioners and Silicon Valley entrepreneurs have redefined disruption over the last decade. We’ll bring these perspectives together in a framework for gauging the disruptive potential of an innovation – that is, how likely the innovation is to fundamentally change the structure of an industry. You’ll learn the critical roles that customers, value chains, and technologies play in driving such changes.

While the popular press tends to focus on disruption in the technology sector, you’ll see that it happens in every industry and sector, it can be done by mature, established companies, and it’s not just for technology startups. You’ll study disruptions in a wide variety of industries, like nonprofits, pharmaceutical companies, food processing companies, and chemical manufacturers. And of course, we’ll talk about Uber, Airbnb, Microsoft, and Amazon too.

You’ll analyze examples of disruptive innovations through our unique Disruption Framework. You will explore the challenges faced by new entrants that aspire to disrupt an industry as well as how established firms (we will call them incumbents) can avoid the perils of being disrupted and left behind.

The companies and cases we’ll use in this course to learn about disruption include Impossible Foods, Starbucks, Warby Parker, Peloton, HIV treatment pharmaceuticals, Microsoft, Walmart, Uber, Airbnb, Fundbox, Dow Corning, and Fastbrick Robotics, and Pokémon Go.

Key Topics

  • The Disruption Framework and the Three Pillars of Disruption
  • Disruption via new entrants
  • Incumbent self-disruption, and when incumbents miss the disruption

Learning Outcomes

  • Use a framework to identify where a disruption lies on the continuum from incremental innovation to true disruption
  • Understand the critical roles of customers, value chains, and technologies in driving disruption
  • Analyze examples of disruption in different industries, from the perspectives of new entrants and incumbents
  • Learn the qualities and capabilities a company or organization needs to preempt disruption

Awarded Upon Completion

Upon successful completion of the course, you will receive a certificate of completion to add to your LinkedIn profile and download for your records.


Stefanos Zenios

Stefanos Zenios is the Investment Group of Santa Barbara Professor of Entrepreneurship and Professor of Operations, Information, and Technology. He is also the faculty codirector of Stanford GSB’s Center for Entrepreneurial Studies. An innovative teacher and researcher, Zenios is the main archite...

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Disrupt Your Business at Stanford Graduate School of Business

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

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