Digital Transformation

WU Executive Academy Vienna

WU Executive Academy Vienna


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Who should attend


Business leader, innovator, analyst, business consultant or manager and responsible for business development and digital transformation.

Participants come from a wide range of industries and are interested in digital business models and processes as well as new technologies. They are visionaries who want to proactively drive digital transformation.

Please note: You should have at least 3 years of work experience and a good command of English (as this is the language of instruction).

About the course

Accelerate the Success of your Business

The digital revolution does not only transform the business world but all areas of our lives. It changes entire industries and forces companies to question their business models. The implementation of digital processes and innovation is essential for the companies’ future presence on the market. In order to stay competitive, they need to tackle the challenges of the digital transformation while at the same time taking advantage of the opportunities it offers.

You have experience in your job and high professional competence but the digital market and new technologies are an area you want to become more confident in? You want to understand digital transformation to better work with consultants and external agents? You can rely on external support or make yourself fit for the profound changes in the coming years and manage the digital transformation in your company - it's your choice.

This program on Digital Transformation will give you an overview and understanding of the digital market, insights into new technologies and the required mindset to drive digitalization in your business. You will learn about the mechanisms of a successful implementation of digital processes and you will gain hands-on experience on how to start a project and measure its success in a short time.


Module 1: Basics of Digitalization | 1 day

  • Economics of Information Goods
  • Competition, Pricing, Network Effects
  • Digital Platforms and Ecosystems
  • IoT, Industry 4.0 and Blockchain

Module 2: Implementing Digitalization | 1 day

  • What is (not) Digitalization?
  • Building an Agile Organization
  • Machine Learning
  • Developing an IT-Security Strategy

Module 3: Digitalization & Innovation | 1 day

  • Opportunity Recognition
  • Idea Development & Implementation
  • Intrapreneurship & Entrepreneurship Principals

Module 4: Business Models in the Digital World | 1 day

  • Digital Business Modeling & Customer Development
  • High Performing Teams
  • Creating and Managing Agile Teams


Alfred Taudes

since 2018 Head WU Research Institute Cryptoeconomics 2005-2008 Coordinator of WWTF-project "Integrated Demand and Supply Chain Management" 2000-2004 Speaker of the Special Research Area Adaptive Models in Economics and Management Science 1997 Visiting Professor, Tsukuba 1993 Full Professor M...

Thomas Kolarik

IT executive CIO/CTO with banking, IT-provider and start-up experience. Extensive experience in project delivery and operations in mission critical environments, mostly in financial services. Before that, built a consulting company from scratch after focusing on business growth as sales manager o...

Thomas Funke

Dr. Thomas Funke is the co-director of TechQuartier. The Frankfurt-based TechQuartier serves as a focal access point to the startup and FinTech community in the largest financial center in continental Europe. Before that he headed the entrepreneurship department of a think tank of the German Fed...

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Digital Transformation at WU Executive Academy Vienna

From  3800 EUR$4,603

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Full disclaimer.

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