Digital Transformation: Strategic Tools & Frameworks for Success

Weatherhead School of Management

How long?

  • online
  • on demand

Weatherhead School of Management

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Who should attend

This course is intended for anyone searching for a set of tools and frameworks that organizations can use to transform their products and services using digital technology.

This online course is intended for anyone focused on creating radically different user experiences and new business models that were not previously possible. Unlike previous IT innovations that aimed at improving the performance of organizations in existing forms, digital innovation often aims at designing new forms that previously did not exist.

Digital innovation is in the nexus of design, strategy, marketing, and technology. The organizing logic of digital innovations are often at odds with that of industrial organizations, demanding organizations to transform structure and culture and acquire new capabilities. This online course is intended for anyone faced with these new challenges.

About the course

Digital technology is fundamentally changing the competitive landscape. We are surrounded by products that are connected to the internet: smart phones, smart cars, smart TVs, smart refrigerators, smart light bulbs and more. Ironically, innovation is never about just inventing new technology. Innovation is making technology meaningful and valuable to us. It requires us to truly understand us (people), what we do, why we do what we do, what makes us happy and what we consider meaningful and valuable.

In order to fully harness the transformative capacity of digital technology, we must gain deeper insights on people and their actions, meanings and values. Only when we are equipped with such deeper humanistic cultural understanding of people and their actions, are we able to create meaningful digital innovations that have enduring values in the society.

Course Channels

Digital Transformation: Strategic Tools & Framework for Success is a four-week digital course with online video assignments, supplemental materials, peer reviews, discussion boards and an individual application project. Designed with the flexibility and convenience working professionals need, participants can engage with their course content whenever it works for their schedules by participating in one of three channels:

CHANNEL 1.0: On-Demand

Students register for the course, complete the modules and course at their own pace with no real-time feedback.

CHANNEL 2.0: Cohort-Based

Students register for the course and complete the course with likeminded peers. The first Cohort-based Channel starts October 1. Students will collaborate and interact with others as they move through the content to adapt and adopt best practices and gain insights and feedback.

CHANNEL 3.0: Organizations & Teams

Students register for a private, corporate channel of the course, available to companies that want to transform their businesses.

Course Modules

This course will provide a set of tools and frameworks that organizations can use to transform their products and services using digital technology.

WEEK 1.0: New Fire

Digital technology is the fire of our age.

WEEK 2.0: Digital Assets

Key strategic resources.

WEEK 3.0: A New Value Creation Framework

Four fundamental shifts that make up the transformation of the value creation process.

WEEK 4.0: Digital Design Inquiry

The role of design in your digitalization efforts applying the 3A Model.

Learning Objectives

New Fire

After this module you will:

  • Understand and be able to discuss the generative nature of digital technology and how it is shaping the economy.
  • Contrast the emergence of the “generative digital economy” against the “industrial economy” and the “information economy.”
  • Evaluate the underlying organizing logic of your own organization.

Digital Assets: Key Strategic Resources

After this module, you will be able to:

  • Define digital assets.
  • Discuss how digital assets are key strategic resources for an organization.
  • Explain how digitalization is breaking down barriers between industries.
  • Use the Layered Modular Architecture Framework to examine your own products.

A New Value Creation Framework

After this module, you will be able to:

  • Contrast the value creation logic from publishing to printing.
  • Explain the four fundamental shifts that make up the transformation of the value creation process.
  • Describe the shift in success metrics from sales and market share to time.
  • Analyze your organization using the lens of the fundamental shifts to prepare for digital innovations.

Digital Design Inquiry

After this module, you will be able to:

  • Discuss the role of design in your digitalization efforts.
  • Explain the concept of digital design inquiry.
  • Analyze your organization using the Experiential Computing Framework by Youngjin Yoo.
  • Apply the 3A Design Model to your digitalization project.

Program Structure

Digital Transformation: Strategic Tools & Frameworks for Success is a four-week digital course with online video assignments, supplemental materials, peer reviews, discussion boards and an individual application project.

Designed with the flexibility and convenience working professionals need, participants can engage with their course content whenever it works for their schedules. Participants should expect to spend three to four hours per week dedicated to their course work: a mix of individual learning, group discussion and social learning.

Each week, a summary of key concepts and trending discussions by faculty, course staff and participants will be shared, and at the conclusion of the course, participants will have ongoing access to the program materials for 120 days, plus a comprehensive participant guide, complete with program notes and personal revelations discovered throughout the program, to reference in the months and years to come.

  • Week One New Fire
    • Digital technology is the fire of our age.
  • Week Two Digital Assets
    • Key strategic resources.
  • Week Three A New Value Creation Framework
    • Four fundamental shifts that make up the transformation of the value creation process.
  • Week Four Digital Design Inquiry
    • The role of design in your digitalization efforts - Applying the 3A Model

Social Learning and Course Work

  • Through our online social learning platform NovoEd, you'll have the flexibility to learn online anytime, anywhere.
  • Form communities of practice, sharing work, approaches, techniques and feedback on real issues
  • Network with colleagues using profiles, activity feeds and discussion forums
  • Learn from a knowledge base of curated materials and crowdsourced content—self-publish content you think is important and review content shared by your cohort

Experts

Youngjin Yoo

Youngjin Yoo, PhD, is the Elizabeth M. and William C. Treuhaft Professor of Entrepreneurship and professor of information systems in the Department of Design & Innovation at the Weatherhead School of Management, Case Western Reserve University. He has a joint appointment at University Hospita...

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Digital Transformation: Strategic Tools & Frameworks for Success at Weatherhead School of Management

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