Comprehensive course analysis
Who should attend
You are a senior/middle manager or entrepreneur looking to develop a digital business transformation roadmap for your organization.
Whether you are in marketing, operations, IT, strategy, HR, or general management, Digital Transformation Foundations will give you the frameworks, examples and concrete plan of action you need to transform successfully.
About the course
Get the right knowledge to guide your business through digital transformation Digital Transformation Foundations program is inspired by IMD’s groundbreaking Leading Digital Business Transformation program, and now adapted into a liVe virtual format.
It brings together everything you need to transform your organization. You will learn the what and the how of digital business transformation, exploring topics such as the dynamics of digital disruption, platform business models, how to respond to disruption as a legacy organization, cybersecurity, business agility, digital execution, digital marketing, the latest digital innovation from China and elsewhere, business analytics and more.
You will leave the program well prepared to manage digital transformation with your own strategic roadmap for success.
- Learn about the latest digital technologies and business models
- Understand how disruptors disrupt and how to launch an effective response
- Learn to foster agility and company culture for successful transformation
- Develop a strategic roadmap for transformation that balances your core business with opportunities for disruptive innovation
Your learning journey
Digital Transformation Foundations is a fully liVe virtual program, offered in an interactive, compact format, accessible from anywhere in the world.
Conveniently designed over two weekends to fit with a busy work schedule, you can apply learnings between sessions and reflect and share progress with your peers.
The program combines multiple faculty teaching, case studies, simulations, guest speakers, and extensive interaction with other participants engaged in digital transformation.
- ONE-TO-ONE SUPPORT WITH YOUR DEDICATED DIGITAL TRANSFORMATION COACH
- PEER-TO-PEER LEARNING IN SMALL DYNAMIC GROUP SETTINGS
- DEVELOP A STRATEGIC DIGITAL ROADMAP FOR YOUR ORGANIZATIONAL CONTEXT
- TRACK PROGRESS OF YOUR CHALLENGE WITH PERSONALIZED FEEDBACK FROM PEERS
Michael R. Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation, an IMD and Cisco Initiative. Professor Wade has published works on a variety of topics, incl...
Mikołaj Jan Piskorski, who often goes by the name Misiek, is a Professor of Strategy and Innovation and the Dean of IMD Southeast Asia and Oceania. Professor Piskorski is an expert on digital strategy, platform strategy, and the process of digital business transformation. He works with companies ...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.