Who should attend
Business managers and C-level executives that want to understand modern strategies of applying innovative technology to be more competitive, and learn how to drive high effectiveness of investment in innovation. We encourage organizations to send teams working with both back- and front-office repetitive processes as well as working on digital transformation to this course.
About the course
To thrive in an environment that is increasingly hypercompetitive and uncertain managers need to first understand and then unlock the competitive advantage that technology can bring to their business. This course aims to target this goal by integrating knowledge at the crossroad between technology management and business and corporate strategy, offering a guide on how to use technology to create and capture value from a business idea.
This course asks why some firms are more successful than others and explores what corporate executives can do to enable superior results, with a particular focus to the challenges and opportunities that the digital technologies entail. Achieving superior results in the digital world revolves around one specific advanced topic in strategic management: business models and business modelling. Despite digital is the “hot topic” everyone is talking about today, the module aims to provide a timeless, wide and profound understanding of what competing with business model offers for those who want to explore the value of technologies, as well as practical application of business modelling tools to achieve competitive advantage.
- To what extent and how has digitization changed the way in which the customer is engaged in the business model?
- To what extent and how has digitization changed the way in which value can be created and captured?
- To what extent and how has digitization changed the way in which the organization’s assets and resources can be managed?
- What are ecosystems and what strategies should firms use to compete in these contexts?
- How can digital transformation be successfully executed within the organization?
Paolo Aversa is Senior Lecturer (Associate Professor) in Strategy at Cass Business School, visiting Professor at the University of Trento (Italy). He is also Fellow of the Center for Automotive and Mobility Innovation (CAMI) at University Ca' Foscari in Venice (Italy), and Research Fellow at the ...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.