Digital Strategy - MBA Option Course

Edinburgh Business School

Edinburgh Business School

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Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Read more about Operations

Operations management has recently become a crucial part of any company's framework. This complex process focuses on reducing organizational expenses ...

Read more about Strategy

In order to keep the company that you are managing or your own business competitive, you need to have a clear plan of action, in other words, you must...

Who should attend

Managers - and individuals looking to make the move into a managerial role - wishing to equip themselves with the knowledge and practical skills to become a future digital leader and successfully drive digital change from within their organisation.

About the course

There is no doubt that how we live, interact and even conduct business today, has been shaped by the technology that surrounds us. This disruptive technology changes at an ever increasing rate. So how do business leaders today, and in the years to come, keep their organisations responsive, relevant and ultimately competitive?

Join this highly active course where future digital leaders will use a ‘business first’ rather than a ‘technology led’ approach to explore the why, what, how and who of digital transformation strategy, implementation and performance measurement.

You will be pushed to become to not just a future digital leader but a responsible leader. First by understanding the digital and social media revolutions and then by considering the ethics of digital business, codes of conduct and data protection.

By using a practical approach you gain the key skills and confidence to develop, implement and proactively manage digital transformation strategies within your organisations at both a UK and international level.

Experts

Jim Hamill

With 35 years International Management experience, Dr Jim Hamill is widely recognised as a leading expert on digital disruption, digital strategy and business transformation. He has held Visiting Professorships or delivered Senior Executive Programmes in the US, Singapore, Hong-Kong, Malaysia, Ch...

Videos and materials

Digital Strategy - MBA Option Course at Edinburgh Business School

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Operations

When it comes to operations control, whether you’re trying to optimize workflow or marketing and sales operations, you need to impact as many variables at once as possible in order to have a greater effect. However, it's not always that easy. How sho...

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.