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Edinburgh Business School

Digital Strategy - MBA Option Course

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Description

There is no doubt that how we live, interact and even conduct business today, has been shaped by the technology that surrounds us. This disruptive technology changes at an ever increasing rate. So how do business leaders today, and in the years to come, keep their organisations responsive, relevant and ultimately competitive?

Join this highly active course where future digital leaders will use a ‘business first’ rather than a ‘technology led’ approach to explore the why, what, how and who of digital transformation strategy, implementation and performance measurement.

You will be pushed to become to not just a future digital leader but a responsible leader. First by understanding the digital and social media revolutions and then by considering the ethics of digital business, codes of conduct and data protection.

By using a practical approach you gain the key skills and confidence to develop, implement and proactively manage digital transformation strategies within your organisations at both a UK and international level.

Who should attend

Managers - and individuals looking to make the move into a managerial role - wishing to equip themselves with the knowledge and practical skills to become a future digital leader and successfully drive digital change from within their organisation.

Experts

With 35 years International Management experience, Dr Jim Hamill is widely recognised as a leading expert on digital disruption, digital strategy and business transformation. He has held Visiting Professorships or delivered Senior Executive Programmes in the US, Singapore, Hong-Kong, Malaysia, Ch...

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