Digital Marketing Strategy

Carey Business School

How long?

  • 3 days
  • in person

Carey Business School

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Who should attend

This course is designed for executives, mid-senior to senior-level marketers and entrepreneurs/founders who seek to gain a deeper understanding of both the digital landscape and how it impacts business strategy, marketing strategy and operations. The course will be especially valuable to anyone from a “legacy” organization seeking to integrate digital channels/tactics into the marketing mix to more effectively communicate with target audiences online.

About the course

The emergence of digital technologies has fundamentally changed the way individuals, businesses, and organizations interact. This has necessitated a shift in how organizations reach, captivate, and convert their target audiences.

This three-day intensive program will provide participants with an in-depth understanding of the digital marketing landscape, beginning with how digital marketing should fit into the greater marketing communications framework.

Throughout this course, participants will learn to create a cohesive experience that transcends digital properties. Participants will leave with a clear understanding of how to engage their target audiences in an authentic, brand-centric way across platforms, as well as how to leverage the latest technologies to deliver exceptional experiences, both on and off-line.

Each module in the course is designed to deliver actionable strategies and insights and will be accompanied by hands-on exercises intended to put theory into practice and prepare attendees to immediately implement the lessons learned. You will return to your workplace armed with the knowledge and skills necessary to initiate and manage successful digital marketing campaigns across multiple channels, as well as communicate the results of those efforts in financial terms.

Experts

David Warschawski

David Warschawski is the Founder & CEO of Warschawski. The company has been named “U.S. Small Agency of the Year” three years in a row and has won more than 200 industry awards for its work. For 10 consecutive years, Warschawski has been ranked as one of the top 30 “Best U.S. Agencies To Wo...

Sam Ruchlewicz

Sam brings a diverse background spanning finance, business and marketing communications to impact change and digital transformation at all levels of an organization. As Warschawski's Vice President of Digital Strategy & Data Analytics, Sam oversees client accounts and is responsible for both...

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Digital Marketing Strategy at Carey Business School

From  $3,800

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Full disclaimer.

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