Digital Marketing Fundamentals Certificate Program
DePaul University
How long?
- 6 days
- in person
What are the topics?
DePaul University
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Who should attend
This program is designed for marketing professionals with at least three years of experience in the following functional areas:
- Sales
- Account management
- Media (traditional and interactive)
- Agencies
- Social media marketing
- Community managers
- Public relations
- Mobile marketing
- Marketing research
- Database management
About the course
DePaul University offers a six-week certificate program for marketing professionals to improve their knowledge and application of the theory and practice of digital marketing.
In this program, you will learn the terminology and strategy for Internet search, social media, web analytics, mobile marketing and digital display advertising from Chicago area professionals who are experts in their fields. You will participate in a team project to put learnings from class lectures into practice for real-world digital brands. This class project will culminate in presentations during the last class. Upon successful completion of the program, you will receive a Digital Marketing Strategy Certificate from DePaul University.
Benefits
By the end of this program, you will have a solid understanding of:
- Search, both SEO and paid
- Web analytics
- Display advertising on the Internet
- Mobile marketing
- Social media marketing
- Digital marketing strategy
Topics
Week 1 - Digital Marketing Landscape
- Drivers of Digital Marketing and the internet.
- What is Inbound Marketing?
- How is content tied to online?
Week 2 - SEO and Website Design/Content
- Paid, owned and earned media with customer journeys
- Three pillars of digital marketing
- Understanding how the various channels and media fit within each pillar
- Understanding how various channels work alongside the customer journey
- Importance of SEO in web design and landing pages
Week 3 - Paid Search and Paid Social Advertising
- Adding to our knowledge of paid media
- Advertising on Google, Facebook and LinkedIn
Week 4- Email & Mobile
- Leveraging customer data
- Adaptive experiences in email marketing
- Mobile and the convergence of physical and digital worlds
- Mobile first, mobile disruption
Week 5 - Display and Programmatic Advertising
- How marketers use ad networks, exchanges and partners to serve ads
- The digital display ecosystem and personalizing the experience
Week 6 - How to Build a Digital Marketing Campaign and Analytics
Videos and materials
Digital Marketing Fundamentals Certificate Program at DePaul University
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.