Digital Marketing Fundamentals Certificate Program
DePaul University
How long?
- 1 — 6 days
- in person, online
What are the topics?
DePaul University
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Full disclaimer.Who should attend
This program is designed for marketing professionals with at least three years of experience in the following functional areas:
- Sales
- Account management
- Media (traditional and interactive)
- Agencies
- Social media marketing
- Community managers
- Public relations
- Mobile marketing
- Marketing research
- Database management
About the course
DePaul University offers a six-week certificate program for marketing professionals to improve their knowledge and application of the theory and practice of digital marketing.
In this program, you will learn the terminology and strategy for Internet search, social media, web analytics, mobile marketing and digital display advertising from Chicago area professionals who are experts in their fields. You will participate in a team project to put learnings from class lectures into practice for real-world digital brands. This class project will culminate in presentations during the last class. Upon successful completion of the program, you will receive a Digital Marketing Strategy Certificate from DePaul University.
Benefits
By the end of this program, you will have a solid understanding of:
- Search, both SEO and paid
- Web analytics
- Display advertising on the Internet
- Mobile marketing
- Social media marketing
- Digital marketing strategy
Experts
Steven Kelly
Dr. Kelly is an Associate Professor of Marketing and also serves as co-Director of the Kellstadt Marketing Center (KMC) which offers continuing and professional education in marketing, including the newly developed Jacobs & Stone Multichannel Marketing Communications (MC2) Certificate Program...
Steve Krull
Steve Krull fell in love with Digital Marketing over 15 years ago. He's never looked back on his decision to start an agency and become a full-time Digital Marketer. His years of experience in the industry led him to his current role as BFO’s Co-Founder and CEO. As a favor, Steve began teaching ...
Jacqueline Kuehl
Jacqueline Kuehl is the Executive Director of the Digital Marketing concentration at DePaul and a full-time senior instructor in digital marketing. As an experienced marketing executive, Jacqueline Kuehl brings expertise in building teams, marketing strategies and driving business to her teaching...
Digital Marketing Fundamentals Certificate Program at DePaul University
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.