Digital Marketing Fundamentals Certificate Program

DePaul University

How long?

  • 6 days
  • in person

DePaul University

Disclaimer

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Who should attend

This program is designed for marketing professionals with at least three years of experience in the following functional areas:

  • Sales
  • Account management
  • Media (traditional and interactive)
  • Agencies
  • Social media marketing
  • Community managers
  • Public relations
  • Mobile marketing
  • Marketing research
  • Database management

About the course

DePaul University offers a six-week certificate program for marketing professionals to improve their knowledge and application of the theory and practice of digital marketing.

In this program, you will learn the terminology and strategy for Internet search, social media, web analytics, mobile marketing and digital display advertising from Chicago area professionals who are experts in their fields. You will participate in a team project to put learnings from class lectures into practice for real-world digital brands. This class project will culminate in presentations during the last class. Upon successful completion of the program, you will receive a Digital Marketing Strategy Certificate from DePaul University.

Benefits

By the end of this program, you will have a solid understanding of:

  • Search, both SEO and paid
  • Web analytics
  • Display advertising on the Internet
  • Mobile marketing
  • Social media marketing
  • Digital marketing strategy

Topics

Week 1

*Digital Marketing Landscape * Drivers of Digital Marketing and the internet. What is Inbound Marketing? How is content tied to online?

Week 2

Importance of SEO and Website Design/Content. The Paid, Owned and Earned Media with Customer Journeys

We'll study the 3 pillars of digital marketing and begin to understand how the various channels and media fit within each of these pillars and how they work alongside the customer journey. Importance of SEO in web design and Landing Pages.

Week 3

Paid Search & Paid Social Advertising

Adding to our knowledge of Paid Media, we'll see what it takes to advertise on Google, Facebook and LinkedIn.

Week 4

Email & Mobile

  • Leveraging customer data
  • Adaptive experiences in email marketing
  • Mobile and the convergence of physical and digital worlds
  • Mobile first, mobile disruption

Week 5

Display & Programmatic Advertising

How marketers use ad networks, exchanges and partners to serve ads The digital display ecosystem and personalizing the experience

Week 6

How to Build a Digital Marketing Campaign and Analytics

Digital Marketing Fundamentals Certificate Program at DePaul University

From  $1,495

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We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

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During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.