Digital Marketing Fundamentals Certificate Program

DePaul University

How long?

  • 1 — 6 days
  • in person, online

DePaul University

Disclaimer

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Full disclaimer.

Who should attend

This program is designed for marketing professionals with at least three years of experience in the following functional areas:

  • Sales
  • Account management
  • Media (traditional and interactive)
  • Agencies
  • Social media marketing
  • Community managers
  • Public relations
  • Mobile marketing
  • Marketing research
  • Database management

About the course

DePaul University offers a six-week certificate program for marketing professionals to improve their knowledge and application of the theory and practice of digital marketing.

In this program, you will learn the terminology and strategy for Internet search, social media, web analytics, mobile marketing and digital display advertising from Chicago area professionals who are experts in their fields. You will participate in a team project to put learnings from class lectures into practice for real-world digital brands. This class project will culminate in presentations during the last class. Upon successful completion of the program, you will receive a Digital Marketing Strategy Certificate from DePaul University.

Benefits

By the end of this program, you will have a solid understanding of:

  • Search, both SEO and paid
  • Web analytics
  • Display advertising on the Internet
  • Mobile marketing
  • Social media marketing
  • Digital marketing strategy

Experts

Steve Krull

Steve Krull fell in love with Digital Marketing over 15 years ago. He's never looked back on his decision to start an agency and become a full-time Digital Marketer. His years of experience in the industry led him to his current role as BFO’s Co-Founder and CEO. As a favor, Steve began teaching ...

Jacqueline Kuehl

Jacqueline Kuehl is the Executive Director of the Digital Marketing concentration at DePaul and a full-time senior instructor in digital marketing. As an experienced marketing executive, Jacqueline Kuehl brings expertise in building teams, marketing strategies and driving business to her teaching...

Digital Marketing Fundamentals Certificate Program at DePaul University

From  $1,295

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.