Digital Marketing Foundations

Alberta School of Business

How long?

  • 7 weeks
  • online

Alberta School of Business

Disclaimer

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Who should attend

Students from all educational backgrounds welcome.

About the course

Explore key con­cepts used by mar­ket­ing pro­fes­sion­als to help inte­grate dig­i­tal mar­ket­ing into an over­all mar­ket­ing strat­e­gy. Be intro­duced to dig­i­tal engage­ment as a means to define and devel­op a tar­get audi­ence, cre­ate and increase brand aware­ness, gen­er­ate leads, and ulti­mate­ly dri­ve sales and oth­er busi­ness objec­tives. Under­stand the risks, chal­lenges, and eth­i­cal con­sid­er­a­tions asso­ci­at­ed with dig­i­tal mar­ket­ing as well as cur­rent and future dig­i­tal mar­ket­ing landscapes.

What you will learn

By the end of this course, you should be able to:

  • Understand how to build an effective online presence through a strong digital marketing strategy.
  • Understand the basic terms and language used by digital marketers to describe concepts and techniques.
  • Learn to analyze your audience and begin audience segmentation.
  • Build a customer journey map and assess both digital and brick-and-mortar touchpoints.
  • Learn how to assess your organization’s unique competitive landscape from a digital perspective.
  • Explore issues such as data privacy, ethics, and other human factors that need to be considered in digital marketing.

Experts

Laurenne Spratt

Laurenne Spratt is an award-winning marketing and communications leader with more than a decade of experience in business administration, digital marketing, e-commerce, online reputation, and marketing strategy. A true believer in lifelong learning, she holds a BA and an MBA, in addition to Googl...

Digital Marketing Foundations at Alberta School of Business

From  CAD 595$484

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

During the courses, you will explore various communication strategies developed by experts in psychology, experienced enterprises, and professors of leading universities. Throughout the Business Communication courses, you also will be faced with an o...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.