Drive your organisation’s digital transformation
Do you want to reassure your digital leadership and make a step forward transforming your organisation? If you are a future-driven executive this programme is for you!
Focus on transformational change strategies and the critical fusion of disruptive technologies and the business. What does digital transformation mean for your business? How do you start? Where do you invest? And where not? How do you compare with your peers or versus best practices?
Put yourself and your company on the front row of understanding today’s digitised business environment and disruptive technology tendencies. Return to your organisation with a new understanding of today’s digitised business environment and the impact that disruptive technologies have on the leadership in your company.
WHY THIS PROGRAMME?
Digital impacts the entire organisation, requiring leadership at multiple points across the enterprise. Together, we will shape the future of Digital in organisations. We’ll discuss where we are heading, and – through action planning – we’ll inspire and guide you in taking the lead in defining the next phase.
As a participant in this Digital Leadership programme, you are removed from the everyday concerns of the workplace so that you can focus on transformational change strategies and the critical fusion of disruptive technologies – such as social media, analytics, mobile and cloud – and the business. You will use the critical skills acquired in the programme to transform your role for greater responsibilities and increased leadership.
We promise you an intensive and highly interactive learning experience – based on best-practice frameworks and pragmatic tools, complemented by real-life case studies with actionable insights. You’ll experience a blend of lectures, guest speakers, case studies, self-assessment, action learning and problem solving. And the peer networking creates a unique climate that complements the theory, frameworks and tools presented in this programme.
You will return to your organisation with a new understanding of today’s digitised business environment and the impact that disruptive technologies have on the technology leadership in your organisation.
This Digital Leadership programme is designed for forward-thinking executives and digital transformation leaders. It provides a forum for business and technology leaders to nourish and grow the contribution they make to their business.
The programme director Professor Stijn Viaene summarises the four realities of the digital economy in the term “ExConomy”. The term refers to customer EXperience, EXperimenting with value propositions, COllaboration and eCOsystems. A modern company that wants to focus on digital innovation needs to put the customer experience first, experiment with value propositions, act co-economically and think in terms of ecosystems.
We will cover all segments in the following themes:
The Digital Difference
- Current challenges and opportunities for today’s digital leaders and teams
- Building a business case for digital projects
Running a Digital Business
- How to build a digital strategy and how to support digital
- Key aspects of alignment and governance in enterprise-wide Big Data, Cloud, Social & Mobile projects
- Leveraging disruptive technologies: understand how digital is changing the business environment
- The digital journey: designing the ultimate customer experience
- An ecosystem view: interaction and engagement is key to delivering value to your customer
Business Transformation Leadership
- How to select and build digital experiments and projects
- Executing on digital disruptions, in partnership (Business + IT)
- Taking on a leadership role in the digital age
- Empowering creative individuals and teams: how to cultivate a digital mind-set
- Understand which capabilities are needed to be successful in the digital economy
Vlerick connects theory to practice, and back again. Theoretical concepts and insights become real through practical examples, cases and exercises. Participants learn from both the faculty's lectures and the interaction and exchange with their peers and executive guest speakers.
What sets this programme apart is the ‘hands-on' approach, in which you work in dual learning mode on a practical challenge from start to finish. Throughout the programme the participants will use a specially designed Learning Diary in which they will define action steps specific for their organisation. After five days of intensive learning experience you will return to your organisation with a practical understanding and an actionable plan of how you can achieve better business results by integrating Digital into your company.
Who should attend
This world-class digital leadership programme is reserved for executives, middle managers and high potentials with an aspiration to lead digital projects within their organisations. Entrepreneurs can join the programme to gain inspiration on digital innovation to check their initiatives and vision against the realities of the digital world, and to develop their business plans with digital experiments.
The programme targets people passionate about "digital" and going beyond the obvious to achieve a competitive advantage.
All applicants are subject to a qualification process (review CV or LinkedIn profile). Candidates will be notified of the admission decision within one week of receipt of their application.
Participants that typically register include the following functions: Digital Project Manager, VP Customer Orientation & Transformation, CIO, Digital Transformation Executive, Marketing Director, CEO, Digital Architect, Business Unit Manager, Strategy Manager... and they come from a variety of sectors such as Pharmaceutical, Industrial Assembly, Automotive, Food and Beverage, Banking & Insurance, Fashion Retailer, Services, Consulting, Industrial Manufacturing...