Available dates

Jan 13—17, 2020
5 days
Brussels, Belgium
EUR 6395 ≈USD 7076
EUR 1279 per day

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About the course

Drive your organisation’s digital transformation

Do you want to reassure your digital leadership and make a step forward transforming your organisation? If you are a future-driven executive this programme is for you!

Focus on transformational change strategies and the critical fusion of disruptive technologies and the business. What does digital transformation mean for your business? How do you start? Where do you invest? And where not? How do you compare with your peers or versus best practices?

Put yourself and your company on the front row of understanding today’s digitised business environment and disruptive technology tendencies. Return to your organisation with a new understanding of today’s digitised business environment and the impact that disruptive technologies have on the leadership in your company.

Why This Programme?

Digital impacts the entire organisation, requiring leadership at multiple points across the enterprise. Together, we will shape the future of Digital in organisations. We’ll discuss where we are heading, and – through action planning – we’ll inspire and guide you in taking the lead in defining the next phase.

As a participant in this Digital Leadership programme, you are removed from the everyday concerns of the workplace so that you can focus on transformational change strategies and the critical fusion of disruptive technologies – such as social media, analytics, mobile and cloud – and the business. You will use the critical skills acquired in the programme to transform your role for greater responsibilities and increased leadership.

We promise you an intensive and highly interactive learning experience – based on best-practice frameworks and pragmatic tools, complemented by real-life case studies with actionable insights. You’ll experience a blend of lectures, guest speakers, case studies, self-assessment, action learning and problem solving. And the peer networking creates a unique climate that complements the theory, frameworks and tools presented in this programme.

You will return to your organisation with a new understanding of today’s digitised business environment and the impact that disruptive technologies have on the technology leadership in your organisation.

Detailed Programme

This Digital Leadership programme is designed for forward-thinking executives and digital transformation leaders. It provides a forum for business and technology leaders to nourish and grow the contribution they make to their business.

Course Content

The programme director Professor Stijn Viaene summarises the four realities of the digital economy in the term “ExConomy”. The term refers to customer EXperience, EXperimenting with value propositions, COllaboration and eCOsystems. A modern company that wants to focus on digital innovation needs to put the customer experience first, experiment with value propositions, act co-economically and think in terms of ecosystems.

We will cover all segments in the following themes:

The Digital Difference

  • Current challenges and opportunities for today’s digital leaders and teams
  • Understand which capabilities are needed to be successful in the digital economy
  • Building a business case for digital projects

Running a Digital Business

  • How to build a digital strategy and how to support digital
  • Key aspects of alignment and governance in enterprise-wide Big Data, Cloud, Social & Mobile projects
  • Leveraging disruptive technologies: understand how digital is changing the business environment
  • The digital journey: designing the ultimate customer experience
  • An ecosystem view: interaction and engagement is key to delivering value to your customer

Digital Transformation Leadership

  • Taking on a leadership role in the digital age
  • How to select and build digital experiments and projects
  • Executing on digital disruptions, in partnership
  • How to cultivate a digital mind-set

What sets this programme apart is the ‘hands-on' approach. We promise you an intensive and highly interactive learning experience – based on best-practice frameworks and pragmatic tools, complemented by real-life case studies with actionable insights. You’ll experience a blend of lectures, guest speakers, case studies, simulations, action learning and problem solving. And the peer networking creates a unique climate that complements the theory, frameworks and tools presented in this programme.

Who should attend

This world-class digital leadership programme is reserved for senior executives, middle managers and high potentials who lead (or will lead in the near future) digital transformation projects within their organisations. Entrepreneurs can join the programme to gain inspiration on digital innovation and to check their initiatives and vision against the realities of the digital world, and to develop their business plans with digital experiments. The programme is designed for managers passionate about "digital" and going beyond the obvious to achieve a competitive advantage.

Participants that typically register include the following functions: Digital Project Manager, CIO, Digital Transformation Executive, Marketing Director, CEO, Digital Architect, Business Unit Manager, Strategy Manager... and they come from a variety of sectors such as Pharmaceutical, Industrial Assembly, Automotive, Food and Beverage, Banking & Insurance, Fashion Retailer, Services, Consulting, Industrial Manufacturing...

Trust the experts

Miguel Meuleman

Miguel is focusing on entrepreneurship and entrepreneurship education. He is passionate about the process and people behind new venture ideas.Miguel Meuleman studies how entrepreneurs and intrapreneurs successfully identify and exploit new opportunities. He looks at different aspects of the new v...

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Peter De Prins

Peter is a passionate teacher and executive coach, delivering inspiring experiences and taking you on a journey of impactful insights that ultimately result in an increase of your personal and professional performance.Peter De Prins is Professor of Management Practice. He is recognised as a dynam...

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Stijn Viaene

Stijn is a passionate Faculty Member with his mind set on teaming up business and IT for value creation.Stijn is passionate about what it means to successfully create a digital enterprise, capturing the value that comes with the use of novel technological advances such as big data, analytics, soc...

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Bjorn Cumps

Bjorn Cumps is Professor of Management Practice at Vlerick Business School. He obtained his master degree in Commercial Engineering at KU Leuven in 2003. In 2007 he became Doctor in Applied Economic Sciences at KU Leuven after successfully defending his thesis on Business-ICT Alignment Practices ...

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The Vlerick Digital Leadership Programme

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