Digital Excellence Program

The Digital Excellence Program helps diverse business leaders leverage cutting-edge digital technologies.

The emergence of digital technologies has created unprecedented access to data and consumer information while offering new growth opportunities for businesses of all sizes. To help entrepreneurs and business owners better understand and execute on the full potential of these technologies, Tuck has partnered with Google to provide entrepreneurs from minority and underrepresented communities with the skills and knowledge they need to leverage digital technologies to expand their business. Programs take place on Google campuses across the country.

Tuck and Google Team Up to Teach Digital Excellence

If you’re a business owner, the digital revolution is a phenomenon you just can’t ignore. Regardless of what you’re offering to the world, using the Internet and social media for marketing, communication, and strategy is a necessity.

Curriculum

Sessions at the three-day program range from constructing a digital strategy to marketing businesses online to managing digital communities.

The program also includes intensive sessions on analytics. Participants have access to experts from Google and Tuck for one-on-one consultations learn about topics like website design, Search Engine Optimization (SEO), and what makes a digital business model successful.