Who should attend
Digital Excellence Post-Graduate Program is designed for a current CxO and a future CxO who is looking for the right path of transforming their business digitally as well as those looking to focus on special topics such as Innovation, Data, Blockchain, Agility and build on existing knowledge in Digital transformation as well as to master in 2 main topics as Driving Strategic Innovation and Leading Digital Business Transformation.
- For managers who believe that their teams have the potential to become more creative, who seriously want to listen to their customers and to generate new ideas that fulfil their customers’ needs.
- Managers who believe that each step toward a more innovative organization starts with their own initiative, and who want to learn how processes can become leaner and more efficient in their organizational implementation.
- Senior to C-level managers who need to understand the role of big data in managerial decision making. Participants are not required to have any mathematical or statistical prowess in order to follow its content or benefit from it.
- For managers who seek to initiate or lead innovation processes as well as manage new innovation sources and channels within their business
- Managers from business development, strategy, marketing, and sales who seek to initiate or lead innovation processes, as well as manage new innovation sources and channels within their business.
- For entrepreneurs who are currently in a digital transformation phase and for Executives at middle- and senior-management levels who are currently in a digital transformation phase or who forsee digitalization as having a significant impact on their business models, organizations, and leader–follower relationships.
- Managers across industries who would like to get an introduction to cuttingedge, decentralized digital technology such as “blockchain”, its potential for disruption, and how they can harness the technology to the benefit of their businesses. We do not expect deep IT expertise but welcome enthusiasm for the potential of digital technologies.
- For managers with several years of experience and budget responsibilities in sales, marketing, or customer management seeking to structure their sales teams to reflect the demands of the marketplace.
- For Managers responsible for leading the change & creative a customer-centric disruptive & agile culture in their organisations.
About the course
Digital disruption affects businesses across all sectors. Corporate decision-makers have the choice whether they only take the role as followers to preserve their existing business lines in the digital age, or whether they want to become innovators, shaping industry trends and conquering new digital markets. The six modules of the joint 41North ESMT Digital Excellence Program prepare and equip corporate leaders to disrupt their businesses, develop new strategies, introduce organizational changes and pro-actively seize the opportunities digitalization brings to their markets.
Digital Excellence Post-Graduate Certificate Program of CxO's
- Module 1: Innovation as a Corporate Model & Building Digital Strategy Module 2: Ideation Workshop: Being Agile and Entrepreneurial
- Module 3: Data Driven Organisations
- Module 4: Understanding Leadership and Being a Leader in a Digital World
- Module 5: Understanding, Analysing and Applying New Technologies in Existing and New Business Models
- Module 6: Bringing Technology to Market and Delivering on Digital
Why investing on digital excellence post-graduate certificate program?
Digital disruption affects businesses across all sectors. Corporate decision-makers have the choice whether they only take the role as followers to preserve their existing business lines in the digital age, or whether they want to become innovators, shaping industry trends and conquering new digital markets. The six modules of the joint 41North ESMT Digital Excellence Program prepare and equip corporate leaders to disrupt their businesses, develop new strategies, introduce organizational changes and pro-actively seize the opportunities digitalization brings to their markets. The sequence of the modules follows the entire process of achieving digital excellence along the development of new products and business models.
The six modules of the joint 41North-ESMT Digital Excellence Program
For lasting business success, corporate decision-makers first have to understand customers’ needs and ideate solutions. Module 1 “Innovation as a corporate Model & Building Digital Strategy” gives them a framework to generate new business models, identify key resources, partners, and organizational prerequisite. In Module 2 “Being Agile/Design Thinking & Corporate Entrepreneurship" introduces Design Thinking as a tool to give a structure to this initial step. In Module 3 "Data Driven Organisations" participants learn how to use basic data analytics to test their assumptions and to derive decisions from quantitative insights. Module 4 “Understanding Leadership in a digital world & Being a leader in digital world" participants learn about how to lead in a digital environment by building an adequate organizational structure and by applying new ways of working together. Module 5 "Understanding existing business models & AI in business apps" encourages participants to embrace new technologies such as Blockchain, AI and Cybersecurity for internal use and for new businesses ideas while Module 6 “Bringing Technology to the market & Successfully implementing Digital Transformation Projects" is a practice session exercising participants bringing their ideas to market.
Post-Graduate Certificate of Proving Your Digital Leadership
ESMT Berlin and 41 North Business School in cooperation with ESMT Berlin offers the Postgraduate Certificate in Digital Excellence for CxO's covering managing Innovation & technology. This , university-level certificates awarded by ESMT with 41 North Business School and ESMT Berlin to serves as a formal recognition of the a participant’s professional development and reshape the digitization leadership skillsets academically.
The Digital Excellence Post-Graduate Program is designed for both functional managers up to to general managers who is lare looking for the right path of transforming their business digitally as well as those looking to focus on special topics such as innovation, data analytics, blockchain, agile processes and to build on existing knowledge in digital transformation as well as to master in 2 main topics as driving strategic innovation and leading digital business transformation.
What you learn?
ESMT Berlin41 North Business School in partnership with 41 North Business SchoolESMT Berlin offers high-quality “digital transformation focused” manager development programs in a short time frame, building upon experience and success. Participants are able to translate what they have learned into action as soon as they return to their companies.
All modules incorporate the latest teaching methods, which integrate lectures, case discussions, simulations, action-based learning, creative interventions, group work, and discussions with ESMT & 41 North Business School and ESMT Berlin. Since peer-to-peer dialogue is an integral part of our high-impact learning process, participants with similar experiences and interests are selected for each program to ensure maximum group synergies and exchange of experiences.
1) Innovation as a Corporate Model & Building Digital Strategy
Digitalization and globalization have transformed the way how organizations can make use of external ideas, solutions and technologies. Instead of only relying on their internal innovation capabilities, they can explore new kinds of co-operations with accelerators, establish corporate incubators, tap into crowdsourcing, organize hackathons, and enter the open innovation process. Module 1 opens up the spectrum of digital excellence. It introduces decision-makers to new organizational forms of corporate entrepreneurship and is designed as a hands-on workshop for business model generation.
Based on a real-life challenge, the module then introduces Alex Osterwalder’s Business Model Canvas and Value Proposition Canvas as hands-on tools to inspire to enter the mindset of a corporate entrepreneur.
2) Ideation Workshop Being Agile and Entrepreneurial
Every innovation starts with a good idea. Design Thinking is a customer-centric, hands-on but structured approach to innovation that has experienced widespread diffusion among companies. In the workshop, participants will get to know each step of the Design Thinking process and will sequentially experience the process facing a real-life ideation challenge. In the second part of the module, participants will have to test their ideas in experiments to make their innovative ideas succeed in the marketplace. Based on the Lean Startup methodology introduced by Eric Ries – Build, Measure, Learn – the module also provides the basis for hypothesis-driven experimentation and validated learning. Participants practice developing formal hypotheses and how to assess results against their hypotheses in order to decide whether they can develop a viable business around their digital product or service ideas.
This module will be practical, experiential and interactive, as well as fun and inspirational. Participants will conduct real-life interviews and develop their prototypes in small, interdisciplinary groups to create a maximum diversity of ideas and inspiration.
3) Data Driven Organizations
This module will be an introduction to evidence-based decision-making. Departing from a hands-on introduction about hypotheses and quantitative assessments, many exercises will familiarize participants with the most frequent tools to allow judgments on the success of innovations. The participants will get to know why managers need Big Data and Big Data needs them. They will dive into the difference between descriptive, predictive, and prescriptive analytics and discuss how to distinguish between good and bad analytics. They will also learn how business experiments affect good managerial decision-making.
The program will equip participants with the tools required to put Big Data to practical use and the necessary insights for leveraging analytics to increase efficiency and productivity, and seize new business opportunities.
4) Understanding Leadership and Being a Leader in a Digital World
What are the prerequisites of true digital leadership? Module 4 departs from the classical tools of change management and explores the new role that corporate managers have to take in the digital world. Which kind of organizational structures suits best for new digital business models? How can we reach the best outcome of products and services? Which kind of collaboration has the most positive effect on productivity and desired outcome? Which kind of leadership do we need to set the right guardrails for our teams?
Leading organizations and implementing organizational change in the digital age requires vision, flexibility and empathy. During this module, participants will be challenged in group discussions and caselets, and they have to sketch a personal action plan.
5) Understanding, Analysing and Applying New Technologies in Existing and New Business Models
New technologies and platforms are disrupting markets – either by peer-to-peer trading and smart contracts via decentralized ledger technologies such as Blockchain, or by machine learning and Artificial Intelligence (AI). For achieving digital excellence, participants will become aware of the potential benefits these new technologies can bring to their businesses. However, they will also be sensitized that cybersecurity and digital threats become more imminent than ever before.
In an interactive format, participants will get acquainted with the history and technology of the Blockchain, and in group work they will explore how business models use the technology in new products, services and for internal process optimization. Likewise, the core functionality of AI will be experienced in a hands-on tutorial (no prior programming skills needed), and major business applications and current short-comings of the technology will be discussed. The first day is complemented by a webinar on cybersecurity with an associate of ESMT’s Digital Society Institute.
6) Bringing Technology to Market and Delivering on Digital
Responding to the demands of the global business world, the last module will provide participants with the right understanding, concepts, and tools for improving revenue generation. During the module, we will have a deeper look into how to tailor services and product offerings to profit from developments. Additionally, we will provide the necessary tools to generate competitive market strategies and establish the means for their implementation.
The second part of the module deals with successfully implementing digital transformation projects. Participants will gain a clear understanding of how organizations can maximize returns from their digital investments. Additionally, they learn tools and techniques that allow the realization of real benefits.
Christoph Burger is senior lecturer and senior associate dean executive education at the European School of Management and Technology. Before joining ESMT, he worked five years in industry at Otto Versand and as vice president at the Bertelsmann Buch AG, five years at consulting practice Arthur D...
Bianca Schmitz is a program director and head of international executive education relationships at ESMT Berlin. She is responsible for establishing new international cooperations with other business schools, institutions or networks, such as the Global Network for Advanced Management (GNAM) or ...
Olaf Plötner is a professor at ESMT. He joined ESMT as one of the first faculty members and managing director of ESMT Customized Solutions GmbH in 2002. From 2011 to 2017, he was the dean of executive education at ESMT and developed the school to a top-ten institution in this field, based on the ...
Before joining ESMT Berlin, Jens Weinmann was project manager of the Market Model Electric Mobility, a research project financed by the German environmental ministry (BMU). From 2007 to 2009, he worked as manager at the economic consultancy ESMT Competition Analysis. Further consulting experience...
Founder & Director, Digital Society Institute, ESMT Berlin Director, NATO SPS Projects Cyberdefense Oxford Martin School Fellow Senior Advisor, Harvard Kennedy School AI Initiative Committee member, Harvard-MIT conferences on cyber norms Co-lead, CNAM Programme Transverse Sécuri...
Specialized in creative thinking and innovation management. In addition to his academic position,he serves as mentor, consultant and trainer to firms from various different business sectors. His works focuses upon three pillars of innovation; (1) Designing corporate innovation systems and their c...
Business Transformation Leader in establishing the systems, processes, and technical innovations that enable long-term business benefits while delivering immediate financial and operational results. Before joining Turkcell Group as CDAO, Barış worked in retail business as CEO of Mudo for 5 years ...
An innovation evangelist and digital transformation change agent helping organisations to become ready for the augmented world and benefit from strategic innovations while unleashing the potential of technology.Result oriented executive with passion and deep experience in Strategy, Innovation, Di...
Developing advanced analytics & IoT use cases as the Executive Solution Leader in KoçDigital 3 years in global teams, focusing on digital technologies, digital strategy, and digital business model innovation Led Istanbul Smart City Vision, Strategy, and Roadmap Project Established & lead...
Born in 1976, Mustafa Ayhan has started his professional job career in Bosch company in 1998 by assuming the data centre, network, production systems, process management, project management and change management responsibilities in informatics and data processing field. In 2014, he has been appoi...
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