Who should attend
- Executives who take part in building strategies in their organisations.Business managers across different functions who drive or intend to drive analytics projects at their organisation.
- This programme offers unique frameworks and tools proven to help executives define sound strategies to compete and thrive in this fast-changing landscape.
About the course
Disruption is a force that is changing the corporate landscape like no other. Today’s organisations are not just being driven to transform to meet the demands of digital. With the recent wave of disruption that has left many in its wake, firms now frequently find themselves competing with players outside their own industry.
This unprecedented disruption is happening fast, as many well-known incumbents will attest. Succeeding in this volatile environment requires not only a thorough understanding of what disruption is and how to deal with it. Even more importantly, you must know how to disrupt others.
This online programme provides research-based insights on disruptive innovations and what it takes to build and manage successful business models in this complex era.
- 10-week online programme
- Video lectures, live webinars, assignments, Q&A sessions and discussions, plus follow-up activities
The programme will offer unique frameworks and tools proven to help executives define sound strategies to compete and thrive in this fast-changing landscape. These new frameworks reflect the realities of modern strategy, introducing concepts that were unknown a decade ago, then challenging executives to use them on case studies that will have relevance to their own circumstances.
The programme includes video lectures, discussions, live online teaching sessions and assignments. We expect participants to dedicate four to six hours per week over the 10 weeks of the programme. The programme is organised around five key areas delivered through eight modules.
- Module 1: Dealing with Disruption
- Module 2: Incumbent's Dilemma
- Module 3: Changing Competitive Imperatives
- Module 4: Platform-based Competition
- Module 5: Platform Wars: Winning from Behind
- Module 6: Winning Ecosystems
- Module 7: Business Model Innovation: Creating Winning Business Models - I
- Module 8: Business Model Innovation: Creating Winning Business Models - II
Case studies will include examples from Dell, Ryanair, Kodak, Netflix, TiVo and eHarmony.
Assignments will cover a number of industries.
An opportunity to learn online from the faculty and associates of Cambridge Judge Business School Executive Education and gain an international experience and perspective from your global peer group.
After completing this programme, you will be able to:
- Recognise disruption in its various forms and learn common disruption strategies.
- Understand the challenges associated with platforms and learn to develop strategies to deal with them.
- Identify what a business model is and be able to design a business model to create value.
- Learn to distinguish successful platforms from unsuccessful ones, and why some incumbents are unable to adapt to disruption.
- Examine the important of ecosystems and be able to more accurately predict how they are likely to evolve.
Reader in Strategy & Policy Race & Inclusion Champion, University of Cambridge PhD (McGill University) Research interests Social and institutional change and stability; technological shifts in society; emergence of new markets; socio-economic changes in South Asia and Africa; economic ...
Professor of Strategy & Innovation Professorial Fellow of St Edmund''s College MPhil, PhD (University of Cambridge) Research interests Institutional processes and diffusion of practices; social and environmental issues, technological and management innovations; value creation and new marke...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.