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Indian Institute of Management Bangalore

Design Thinking

Nov 22—23, 2019
2 days
Bengaluru, India
INR 90000 ≈USD 1261
INR 45000 per day

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Description

Customer understanding, innovation and collaboration skills are vital to all businesses. Solving complex business problems requires understanding multiple perspectives within and outside the organization. The design thinking process covered in this program enables participants to understand the potential of interdisciplinary collaboration for co-creation of new solutions to complex business issues. An essential part of the training of designers and architects, the design thinking method has been found effective and applicable to a diversity of managerial problems.

CONTENT

  • Right Brain Thinking
  • Lead User Research to Product Innovation
  • Process View of Design Thinking
  • Immersive Research: Tool and Techniques
  • Challenge Framing and Ideation Techniques
  • Prototyping and Test Cycles
  • Pitch Design and Communication
  • Enabling Design Thinking in Teams
  • Creating Primary Demand
  • Achieving Product Integrity

Who should attend

Middle to senior level managers who wish to hone their business and innovation skills through design thinking. It is also relevant for client facing management consultants who wish to build their design thinking skills for effectively engaging with client firms. Teams may like to register together to build synergy from the discussions in the program.

Experts

Professor Prabhu's areas of research and teaching are product innovation, strategic management and entrepreneurship. He has published in leading journals like the Academy of Management Review and Research Policy and was invited to be on the editorial board of the Journal of Management, US. Teach...
Vinay is an independent consultant and for the past decade he has been helping organizations foster a culture of innovation. His clients include Oracle, Adobe, Tech Mahindra, Kotak Mahindra, Titan, Airbus etc. He also works with not-for-profit organizations like Agastya (school education) and Orb...

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