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Goizueta Business School

Design Thinking for Business Innovation

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Description

SOLVE COMPLEX PROBLEMS TO DRIVE INNOVATION

Shift the mindset of your organization to embrace creativity as a business competency. This course provides you with frameworks to build new customer-centric solutions to problems that meet real-world needs in ways you never imagined. By learning a staged approach to problem solving, you will build upon innovation and creativity to stay ahead of the competition.

WHAT YOU WILL LEARN

  • “Hear It” – discuss innovation and explore the importance of iteration in the innovation process
  • “Do It” – engage in an Interactive team-based exercise in design thinking, solving an unfamiliar problem to better understand and apply design thinking concepts
  • “Do It Again” – further apply the learnings of the process in a high-impact, real-time, real-world problem solving activity, with an eye toward application of the design thinking methodology to solving complex challenges
  • Identify best practices to bring design thinking back to your organization, understanding “I like…. I love…. I wonder….” as well as “I will….” as statements to frame challenges

HOW YOU WILL WORK SMARTER

  • Understand the concept of “Design Thinking”, including what it is, how it has had impact, and how it can be applied
  • Build skills and experiences in the steps of Design Thinking (Empathy, Define, Ideate, Prototype, and Test)
  • Delve into the value of Team, especially its diversity in getting to the right question and the right answer

APPLIES TO THE FOLLOWING:

Image for Applies to the following:

  • C-Suite Certificate with concentrations in Strategy or Change Management
  • Qualifies as an elective for the C-Suite, Leadership, and Advanced Certificates

Who should attend

  • Managers who need to inspire creativity and innovation in their teams
  • Leaders who wish to bring their businesses to the cutting edge of innovative problem solving

Experts

Extensive experience in product management and product marketing, with a history of delivering simple yet innovative solutions that wow customers Leadership to energize a team around end to end customer experiences that delight customers across shop, buy, and use Expertise in "consumer driven i...
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