Available dates

Mar 10—11, 2020
2 days
Atlanta, Georgia, United States
USD 2000
USD 1000 per day


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About the course


The Design Thinking for Business Innovation short course shows you how to utilize design thinking principles to push past old ways of thinking and operating. We will show you the power of prototyping, ideation, and empathy building to create customer-centric solutions. You will participate in interactive team-based exercises that challenge the way you think, act, and innovate. Go to the cutting edge and beyond the competition.


In two days, we take mid- to upper-level managers from understanding design thinking as a concept to applying it to break down, rethink, and solve complex problems. Join us and experience what design thinking can do and how it can transform your business. Leave with actionable skills you can apply immediately. This course applies to the C-Suite Certificate with concentrations in Strategy, Change Management or Business Analytics and qualifies as an elective for the C-Suite, Leadership, and Advanced Certificates.

Course Takeaways

Empathy Building

Learn how to put yourself in the shoes of your audience to better understand and then solve a problem.

Solution Testing

Learn the importance of iteration and testing to make sure the answer you get is the right one.

Challenge Framing

Learn how to best communicate what the problem is and your approach to solving it.


Explore the importance of iteration in the innovation process, engage in an interactive team-based exercise in design thinking, solve an unfamiliar problem to better understand and apply design thinking concepts, and apply all that you’ve learned in a high-impact problem-solving activity. In this course, you’ll dig into the strategy and principles of design thinking. Finish feeling ready to solve any problem back at the office.

Who should attend

  • Managers who need to inspire creativity and innovation in their teams
  • Leaders who wish to bring their businesses to the cutting edge of innovative problem solving

Trust the experts

Scott Sanchez

Extensive experience in product management and product marketing, with a history of delivering simple yet innovative solutions that wow customers Leadership to energize a team around end to end customer experiences that delight customers across shop, buy, and use Expertise in "consumer driven i...


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