Design Thinking for Business Innovation

Goizueta Business School

Goizueta Business School

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Who should attend

  • Managers who need to inspire creativity and innovation in their teams
  • Leaders who wish to bring their businesses to the cutting edge of innovative problem solving

About the course

Design Thinking for Business Innovation shows you how to utilize design thinking principles to push past old ways of thinking and operating. We will show you the power of prototyping, ideation, and empathy-building to create customer-centric solutions. You will participate in interactive team-based exercises led by design thinking practitioners that challenge the way you think, act and innovate. Go to the cutting edge and beyond the competition by putting theory into action.

HOW IT WORKS

In two days, we take mid- to upper-level managers from understanding design thinking as a concept to applying it to break down, rethink, and solve complex problems. Design Thinking practitioners will lead participants through segments of the program to put theory into action. Join us and experience what design thinking can do and how it can transform your business. Leave with actionable skills you can apply immediately. This course applies to the C-Suite Certificate with concentrations in Strategy, Change Management or Business Analytics and qualifies as an elective for the C-Suite, Leadership, and Advanced Certificates.

Course Takeaways

  • Empathy Building – Learn how to put yourself in the shoes of your audience to better understand and then solve a problem.
  • Solution Testing – Learn the importance of iteration and testing to make sure the answer you get is the right one.
  • Challenge Framing – Learn how to best communicate what the problem is and your approach to solving it.

GO DEEP IN DESIGN THINKING

Explore the importance of iteration in the innovation process, engage in an interactive team-based exercise in design thinking, solve an unfamiliar problem to better understand and apply design thinking concepts, and apply all that you’ve learned in a high-impact problem-solving activity. In this course, you’ll dig into the strategy and principles of design thinking. Finish feeling ready to solve any problem back at the office.

Experts

Scott Sanchez

Extensive experience in product management and product marketing, with a history of delivering simple yet innovative solutions that wow customers Leadership to energize a team around end to end customer experiences that delight customers across shop, buy, and use Expertise in "consumer driven i...

Videos and materials

Design Thinking for Business Innovation at Goizueta Business School

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.