Who should attend
Entrepreneurs with interest in the product and service innovation space, and managers with high potential in middle to senior management positions who are in leadership positions in innovation related roles or expecting such roles in near future. Participants from small, medium, large organizations in various industries are likely to find it equally beneficial.
About the course
Successful innovations are key to sustained business growth and societal progress. Shampoo sachets opening up new segments in the market, smartphones disrupting photography, music and telephony industries, a bank creating a new business model to extend credit to unbanked rural areas; are some of the powerful examples of innovations harnessed by business. Design Thinking is built upon the key ingredients of innovation – (i) inspiration rooted in deep empathy with the consumers, (ii) creative problem-solving skills of a high order, and (iii) the ability to transform creative insights into innovations rapidly. The success in combining them for a perfect output is still rare though. Smaller organizations and start-ups find it easier to innovate, but difficult to scale up for lack of resources. Larger organizations have access to much greater resources, but they struggle to be nimble enough to set up systems and processes that allow innovation and scalability. Medium and large sized organizations need to have commensurate organizational culture and structure to ensure that designers can bring out their mettle even in very large organizations. This Management Development Programme brings together two important aspects of contemporary approaches to successful innovation – the Design Thinking and Organizational Design to support it. Although many believe that creativity and the ability to innovate are the preserve of only a chosen few who have the right talent, yet research suggests that these are essentially skills that can be acquired. Therefore, this program aims at:
- Providing skills to solve problems creatively using a Design Thinking approach, and
- Design organizational processes and systems so that your organization can institutionalize creativity and innovation.
By the end of the programme, you should be able to: 1. Understand the philosophy and broad steps in Design Thinking 2. Demonstrate the application of Design Thinking in basic product design 3. Understand the key aspects of organizational design to support innovations
The program shall cover the following topics: • Design Thinking – fundamental concepts • Empathic understanding, listening and ideation skills • Leading creative teams • Design creative organizations • Managing stakeholders and the politics of innovation projects
Prof. Abhishek Goel (Fellow-IIMA) is active in teaching and consulting in areas of leadership development, team building, cross-cultural management, and organisational culture. His current research interests are in the area of Employee Engagement and Organisational Citizenship Behaviors. His publ...
Prof. Debabrata Chatterjee is a faculty in the Organization Behavior Group. A Fellow (equivalent to PhD) from the Indian Institute of Management, Calcutta. He brings more than three decades of work experience, almost half of which has been as an HR professional in industry. Subsequently, he moved...
Videos and materials
Read more about Digital Transformation
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.