Data Science and Visualization for Business

IE Business School

IE Business School

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

Business Analytics courses will introduce you to a popular and diverse profession. A business analyst is a specialist in many IT fields as well as in ...

Read more about Business Communication

Today communication skills are more important than they ever have been. In order to get success in contemporary and such a complex, global, technologi...

Read more about Operations

Operations management has recently become a crucial part of any company's framework. This complex process focuses on reducing organizational expenses ...

Reviews

Comprehensive course analysis

Unbiased reviews from past participants
Global companies alumni of this course worked for
Positions of participants who took this course
Countries where most past participants are from
FREE
Individual needs analysis

Who should attend

  • Individuals at all stages of their careers who are eager to embrace technology and recognize the increasing and immediate importance of data analytics in business decision-making.

  • Professionals who want to apply an understanding of data-driven models to their own business solutions.

  • Professionals keen to upskill in technical areas changing the way they make decisions in uncertain work environments.

  • Those interested in a career in data science or any field requiring a foundation in data.

About the course

Professionals from all sectors are identifying, analyzing, preparing and leveraging data to make smarter decisions on a daily basis. In this course, participants discover the basics of data science through data insights and visualization. Gain real-time guidance, feedback and professional insights from professors and experts from Google, Amadeus and McKinsey. With their help, students apply statistical concepts underlying data analytics to create meaningful displays that improve decision-making.

Module 1: Breaking the ice: Exploring data

Students are introduced to the importance of data science through two real-life examples: the Space Shuttle Challenger and Starbucks Tech in a Cup. They will learn basic data science terminology, processes and definitions. Later, they will get hands-on experience with data by working on a data set involving concession sales. This will allow them to develop their skills on Excel, learning useful functions and commands using a concession data set.

Module 2: Data visualization: The basics

A graph often gives you a better understanding of a variable than looking at raw data. Students will learn the importance of data visualization, and how to build and interpret graphs for categorical and quantitative variables. With Excel, they will summarize data and see how different types of data and variables entail different organization/visualization methods. The module’s video uses Halloween data collected from trick-or-treaters in Cincinnati, OH.

Module 3: Turning data into numerical information: The science of statistics

Students will study how to accurately describe three key features of univariate data sets. They will learn how to identify and evaluate the impact of missing data and outliers. Some measures of bivariate data will be introduced. The problem of “lying with numbers” will be discussed. At this point, students will have acquired the knowledge necessary to identify situations in which statistics were used to misleadingly.

Module 4: Taking visualization to the next level: Tableau

In the fourth module, students will learn how to create professional and interactive visualizations using Tableau software. This is a very practical module in which students will be introduced to the Tableau interface, in order to build sophisticated charts and create calculated fields using the US_flights data set, which involves U.S. airline flights from 2010 and 2011.

Module 5: The art of data science: Dashboards and storytelling

Students will learn about dashboards and all they imply. They will learn how to create an interactive dashboard, and asked to evaluate different types and identify their key characteristics. The second part of this module is dedicated to the art of storytelling. Here, Tableau is used to create story points for particular messages. A full description of the final assignment is also provided.

Why this program?

Visualizing data techniques

Demonstrate the key design principles and techniques for visualizing data.

Statistical concepts

Appraise the fundamental statistical concepts required for effective data summary and presentation.

Data visualization tools

Develop competency in the use of several available software tools for data visualization.

Project-based visualizations

Produce project-based opportunities to identify, understand, analyze, prepare and present visualizations on a variety of topics.

Cleaning and transforming data techniques

Apply techniques in acquiring, cleaning, transforming and visualizing data.

Dashboarding

Create and publish basic dashboards to track, analyze and display key performance indicators (KPIs).

Experts

Rafif Srour Daher

Rafif Srour Daher has fourteen years of experience in teaching, analytical and empirical research, consultancy and data analysis. She has consistently proven her ability to work in international and multicultural environments, with experience in Lebanon, the U.S. and Spain. She considers herself ...

Videos and materials

Data Science and Visualization for Business at IE Business School

From  EUR 1 950$2,354
Add coaching to your course booking

Coaching can personalize and deepen learning for you and your organization.


Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Business Communication

During the courses, you will explore various communication strategies developed by experts in psychology, experienced enterprises, and professors of leading universities. Throughout the Business Communication courses, you also will be faced with an o...

Read more about Operations

When it comes to operations control, whether you’re trying to optimize workflow or marketing and sales operations, you need to impact as many variables at once as possible in order to have a greater effect. However, it's not always that easy. How sho...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.