Who should attend
This course is suitable for Art Directors, Designers, Photographers, Creative students and professionals who wish to enhance their skills in creative Direction. This is a natural follow on course for students who have completed Art Direction, Fashion Styling, other Photography or Graphic Design courses at Central Saint Martins.
About the course
This course will teach students from a range of backgrounds including Fashion, Architecture and Advertising, how to become Creative Directors.
Creative Directors play a key role in design and advertising agencies, as well as in brands and companies. They are generally responsible for, and leaders of, a group of creatives (art directors, copywriters, designers, photographers, video producers, etc.): from print to web, from TV to radio, from automotive to fashion.
Creative Directors have the last word on everything that will be communicated to the customer. They have the skills to understand the needs of customers and are responsible for the recruiting of team members.
- An introduction to the role of Creative Director
- How to use contemporary trends and campaigns
- Managing creative
- Working on Creative briefs
- Pitching to clients
- Practical exercises working on live briefs from real clients, planning an integrated campaign
By the end of this course you will understand the role of the Creative Director and have worked on projects that mimic the work of a creative director.
Early life and education Coming from family of noble origins, Giulio Mazzarini was born in Italy, and grew up in Rome, Italy, where he attended university. After graduating in Sociology, he deepened the studies of Visual Communication and Photography, thanks also to one of his lecturers, the form...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.