Copywriting for PR

The Chartered Institute of Marketing

How long?

  • 1 day
  • online

The Chartered Institute of Marketing

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Who should attend

Typical delegates are in-house marketing executives and managers. The course is tactical and operational but with a strategic backdrop so that delegates understand the ‘why’ as well as the ‘how’. No prior knowledge is necessary.

About the course

This course is ideal for marketing professionals whose responsibilities include PR writing and internal communications. Featuring a series of enjoyable and enlightening hands-on exercises, delegates discover how to produce compelling copy that helps promote and protect your reputation. We look at how press releases add value within the wider PR strategy, learn how to think like a journalist and identify the five key elements of a newsworthy story. Delegates learn how to write press releases that persuade without being too salesy. You’ll also learn how to create engaging employee communications that motivate people to take action. The course has lots of exercises for you to discover best practice, plus techniques that ensure you produce right first-time copy, saving you valuable time and making you more persuasive and influential.

Learning outcomes

  • The six fundamentals of all good writing.
  • Gaining a deeper insight into what motivates your audience(s).
  • Why companies need PR.
  • What journalists expect from press releases.
  • Identifying newsworthy stories.
  • Planning and writing persuasive press releases.
  • Top tips for engaging employee communications.
  • How to do great interviews that provide powerful stories.

Experts

David Hare

David is an author, blogger, executive coach and trainer. He created his own company in 2004 after a ten-year career in marketing, most recently as global PR director for €4.5bn multinational TNT Express. His portfolio of corporate communications work includes Marston’s, GE, ABB, DPD and Barclays...

Copywriting for PR at The Chartered Institute of Marketing

From  GBP 475$680

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

During the courses, you will explore various communication strategies developed by experts in psychology, experienced enterprises, and professors of leading universities. Throughout the Business Communication courses, you also will be faced with an o...

Read more about Marketing

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.