Copywriting for Email

The Chartered Institute of Marketing

How long?

  • 1 day
  • online

The Chartered Institute of Marketing

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

Today communication skills are more important than they ever have been. In order to get success in contemporary and such a complex, global, technologi...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This course will benefit anyone involved in drafting or approving copy for email. It’s likely you’re a marketer or communications professional with some existing experience of working with this channel.

About the course

Email is one of the most important communications channels for marketers – keeping us in touch with existing customers, cementing relationships with prospects and securing sales. While data and targeting are obviously critical to success, good copywriting can also play a vital role in getting people to open, engage and click through to online web content.

In this interactive one-day workshop, you will explore the copywriting challenges that come with email and learn how to craft messages that produce real results. From subject lines and personalisation, through to body copy and call to action, you will have the opportunity to hone your writing skills and build your confidence.

Learning outcomes

  • Craft captivating subject lines to increase open rates
  • Discover how to personalise copy more effectively
  • Practise developing email headlines, body copy and call to action
  • Learn how to construct effective email newsletters
  • Consider how to develop a consistent tone of voice
  • Sustain a message across an email campaign/ customer journey

Experts

Phil Woodford

Phil Woodford is a former advertising creative director and practising copywriter, who has a wealth of experience of working with clients across a range of sectors. He lectures at University of the Arts London and Sup de Pub – the advertising and marketing faculty of French business school Groupe...

Copywriting for Email at The Chartered Institute of Marketing

From  GBP 475$680

Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

During the courses, you will explore various communication strategies developed by experts in psychology, experienced enterprises, and professors of leading universities. Throughout the Business Communication courses, you also will be faced with an o...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.