Who should attend
This course will benefit anyone involved in drafting or approving copy for email. It’s likely you’re a marketer or communications professional with some existing experience of working with this channel.
About the course
Email is one of the most important communications channels for marketers – keeping us in touch with existing customers, cementing relationships with prospects and securing sales. While data and targeting are obviously critical to success, good copywriting can also play a vital role in getting people to open, engage and click through to online web content.
In this interactive one-day workshop, you will explore the copywriting challenges that come with email and learn how to craft messages that produce real results. From subject lines and personalisation, through to body copy and call to action, you will have the opportunity to hone your writing skills and build your confidence.
- Craft captivating subject lines to increase open rates
- Discover how to personalise copy more effectively
- Practise developing email headlines, body copy and call to action
- Learn how to construct effective email newsletters
- Consider how to develop a consistent tone of voice
- Sustain a message across an email campaign/ customer journey
Phil Woodford is a former advertising creative director and practising copywriter, who has a wealth of experience of working with clients across a range of sectors. He lectures at University of the Arts London and Sup de Pub – the advertising and marketing faculty of French business school Groupe...
Read more about Business Communication
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.