Who should attend
Google AdWords is the most powerful online advertising network, having multiple channel like Search, Display, Video, Mobile etc. Doing this course is a gateway to being an expert Digital marketer. Hence this course is most suited for
- Aspiring Digital Marketer, who wants to gain an entry into digital marketing industry
- Digital Marketer, to master Google AdWords
- Traditional Marketer, to master online marketing techniques
- Entrepreneurs/Business owner, for using Google Ads Network to promote their business.
About the course
Become a complete Google Ads(Google AdWords is now Google Ads) Professional with this course. Get an in-depth understanding of the major aspects of Google ads network including Search, Display, Mobile, and Video. Learn the know-hows and master the strategies for optimizing your campaigns and improving your ad quality.
- 13+ hours of high-quality e-learning content
- Master search, display, video and mobile advertising
- 6 simulation exams included
- Exam ready for 5 Google Ads Certifications
What’s the focus of this course?
Complete Google AdWords Professional Training course ensures that you become a complete Google Advertising Professional. You will get a 360-degree exposure of Google Pay per Click network and an in-depth understanding of major aspects of Google Ads Network like Search, Display, Mobile and Video. After completing this course, you will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display and Video. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this course, you will have a solid grasp of Google Ads Network and you will be job ready.
What are the course objectives?
This training covers all aspects of Google AdWords/ Google Ads Network. After this course you will be able to
- Have an in-depth understanding of different channels of Google Ads Network such as Search, Display, Mobile & Video.
- Master the Google AdWords interface, to open and manage AdWords account.
- Formulate, plan and execute different types campaigns using Google Ads Network
- Have in-depth understanding about different types of biddings methods and biding strategies
- Master different ways to target user via different channels to market & re-market your product
- Prepare for top Google Adwords certification exams like AdWords Fundamentals, Search certification, Display certification, Video certification , Mobile certification
Lesson 01 - Introduction to AdWords
Lesson 02 - Account Structure
Lesson 03 - Keywords and Match Types
Lesson 04 - Creating Text and Search Ads
Lesson 05 - Ad Extensions
Lesson 06 - Display Ads
Lesson 07 - Display Targeting
Lesson 08 - Campaign Types and Settings
Lesson 09 - Advertising Metrics
Lesson 10 - Bidding and Bid Modifiers
Lesson 11 - Quality Score
Lesson 12 - AdWords Reports
Lesson 13 - AdWords Tools
Lesson 14 - Optimizing Your Account
AdWords Search Advertising
AdWords Display Advertising
AdWords Mobile Advertising
AdWords Video Advertising
Brad Geddes is the author of the well-respected book “Advanced Google Adwords”, and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. Brad makes it his mission to share his expertise in Paid Search with online mar...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.