Complete Google AdWords Professional Certification Training

Simplilearn

How long?

  • online
  • on demand

What are the topics?

Simplilearn

Disclaimer

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Full disclaimer.

Who should attend

Google AdWords is the most powerful online advertising network, having multiple channel like Search, Display, Video, Mobile etc. Doing this course is a gateway to being an expert Digital marketer. Hence this course is most suited for

  • Aspiring Digital Marketer, who wants to gain an entry into digital marketing industry
  • Digital Marketer, to master Google AdWords
  • Traditional Marketer, to master online marketing techniques
  • Entrepreneurs/Business owner, for using Google Ads Network to promote their business.

About the course

Become a complete Google Ads(Google AdWords is now Google Ads) Professional with this course. Get an in-depth understanding of the major aspects of Google ads network including Search, Display, Mobile, and Video. Learn the know-hows and master the strategies for optimizing your campaigns and improving your ad quality.

Key Features

  • 13+ hours of high-quality e-learning content
  • Master search, display, video and mobile advertising
  • 6 simulation exams included
  • Exam ready for 5 Google Ads Certifications

Course Description

What’s the focus of this course?

Complete Google AdWords Professional Training course ensures that you become a complete Google Advertising Professional. You will get a 360-degree exposure of Google Pay per Click network and an in-depth understanding of major aspects of Google Ads Network like Search, Display, Mobile and Video. After completing this course, you will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display and Video. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this course, you will have a solid grasp of Google Ads Network and you will be job ready.

What are the course objectives?

This training covers all aspects of Google AdWords/ Google Ads Network. After this course you will be able to

  • Have an in-depth understanding of different channels of Google Ads Network such as Search, Display, Mobile & Video.
  • Master the Google AdWords interface, to open and manage AdWords account.
  • Formulate, plan and execute different types campaigns using Google Ads Network
  • Have in-depth understanding about different types of biddings methods and biding strategies
  • Master different ways to target user via different channels to market & re-market your product
  • Prepare for top Google Adwords certification exams like AdWords Fundamentals, Search certification, Display certification, Video certification , Mobile certification

Course Content

Lesson 01 - Introduction to AdWords

Lesson 02 - Account Structure

Lesson 03 - Keywords and Match Types

Lesson 04 - Creating Text and Search Ads
Lesson 05 - Ad Extensions

Lesson 06 - Display Ads

Lesson 07 - Display Targeting

Lesson 08 - Campaign Types and Settings

Lesson 09 - Advertising Metrics

Lesson 10 - Bidding and Bid Modifiers

Lesson 11 - Quality Score

Lesson 12 - AdWords Reports

Lesson 13 - AdWords Tools

Lesson 14 - Optimizing Your Account

AdWords Search Advertising

AdWords Display Advertising

AdWords Mobile Advertising

AdWords Video Advertising

Experts

Brad Geddes

Brad Geddes is the author of the well-respected book “Advanced Google Adwords”, and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. Brad makes it his mission to share his expertise in Paid Search with online mar...

Videos and materials

Complete Google AdWords Professional Certification Training at Simplilearn

From  $499

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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