Comprehensive course analysis
About the course
The course on Competitiveness – organized in collaboration with the Institute for Strategy and Competitiveness led by Michael Porter (Harvard Business School) – focuses on the main drivers of competitiveness and how to strengthen the competitiveness of a company. New developments of firms strategies such as created shared value strategies are presented. This course covers inter alia the role of clusters, the impact of the Smart Connected Products and of the so-called “Augmented Reality Technologies” on firms’ competitiveness and the new business opportunities offered by the Smart Cities based on digital technologies.
- Overall Framework
- Drivers Firms’ Competitiveness
- Business Environment Impacting Firms’ Competitiveness
Philippe Gugler is Dean of the Faculty of Economics and Social Sciences at the University of Fribourg (Switzerland). He holds the Chair of Economic and Social Policy and is Project-leader on investment policies within the NCCR (national competence center on research) International Trade located a...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
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