Communicating for Success

Brookings Institution

How long?

  • 2 days
  • in person

Brookings Institution

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About the course

Communication is more than what is said; it is also important to consider how it is said.

This course improves how people communicate face-to-face, in presentations, emails, group and virtual meetings so that explicit messages are coupled with implicit messages that guide interpretation and build trust.

The class starts by examining outdated assumptions that do not suit current communication challenges. Borrowing from Agile design and User Experience (UX) designers, this course teaches participants to design communications that feels useful for everyone involved.

This new orientation redefines strategic communication goals from providing information to providing meaningful experiences that forge shared understanding. Within the UX design process, participants learn to track user stories that predict interpretation, find stories to enhance understanding, and tell stories that build trust and shared context. Participants will analyze current communication routines at work beginning with audience (user) stories that may undermine good intentions.

OPM Competency:

Oral Communication

Learning Objectives/Course Benefits:

  • Learn how to design and deliver communication that provides an experiential understanding that improves interpretation, increases retention, builds trust, and inspires reciprocal improvements.
  • Develop perceptual agility to identify and construct subjective cues, emotional connections and contextual frames that guide meaningful interpretation of objective information.
  • Optimize communication norms in governmental agencies

Communicating for Success at Brookings Institution

From  $1,995
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Disclaimer

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