Certificate in Software Product Management

UW Professional & Continuing Education

How long?

  • from 4 weeks
  • online, in person

UW Professional & Continuing Education


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Who should attend

Tech industry professionals who want to enter or advance in the field of product management.

About the course

Producing great tech products isn’t just about design and development — a skilled product manager can make the difference between success and failure in the market. With thousands of products released each year, product managers occupy a key role in the tech industry, and companies often compete to hire the best talent.

In this three-course certificate program, we’ll investigate the life cycle for a diverse array of technical products. You’ll become well versed in managing the process from start to finish, guiding a team project that spans the length of the program. Gain the skills and confidence to bring any type of digital product to market successfully.


  • How to define and quantify a market opportunity
  • How to articulate a product’s value proposition, target customer and positioning
  • How to design and learn from a minimum viable product
  • Elements of an appropriate and effective marketing launch
  • Techniques for collaborating with data science, design, development and marketing teams
  • How to build a financial model that demonstrates return on investment


Online with real-time meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via chat, web conferencing or phone, all in real time.


Attend classes part time at one of our convenient locations in the Puget Sound region. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum.


Jonathan Gagliardoni

Jonathan is seasoned blockchain and retail technology entrepreneur, executive, and educator having led engineering, product, and business teams for software and physical goods companies throughout his career in early stage tech, enterprise retail, and as a University instructor. Jonathan is a Bl...

Christina Green

Christina Green is a product manager at DocuSign, where she focuses on the company's identity platform and user management. She came to DocuSign with a decade of startup experience — both in San Francisco and Seattle — in various marketing and product roles in early-stage companies. Green has lau...

Adam Grupp

Adam Grupp works in product management for the Bing.com team at Microsoft, where he focuses primarily on business planning, search analytics and optimizing product and distribution channel investments. Prior to joining Bing, he worked as a business consultant, advising clients in technology produ...

Pawan Gupta

Senior Technical Program Manager, Software Product Management, Amazon As a senior technical program manager at Amazon, Pawan Gupta is currently responsible for owning and driving the execution of programs for Amazon Advertising products. Prior to joining Amazon, Gupta was a product manager at Bo...

Ajay Kaushal

Ajay Kaushal is the director of eCommerce at Providence Health, leading a digital health innovation team. A multi-industry brand marketing and product management leader, he has helped build brands such as Deloitte, Microsoft, T-Mobile, Starbucks and Philips with a focus on delivering consumer-foc...

Stanley Yao

Stanley Yao is a principal engineering manager at Microsoft Azure Identity, where he focuses on global multi-cloud strategy, service fundamentals and end user experiences. He earned his bachelor's in computer science from Nankai University in China and his master's in computer science from the Un...

Isabell Sheang

Isabell Sheang is director of product marketing at Allytics, a consulting and marketing servicing agency. In this role, she leads a team of marketing professionals advising and servicing the company’s clients in the technology space across Fortune 100 companies and fast-growing startups. Prior to...

Ken Kranseler

Ken Kranseler is a long-term product strategist with experience working with large tech companies and burgeoning startups. Currently, he runs his own consulting firm, which advises, mentors and invests in early stage startups across Seattle. And prior to this, he was a principal product manager f...

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Certificate in Software Product Management at UW Professional & Continuing Education

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Full disclaimer.

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