Who should attend
Fundraising professionals as well as those interested in entering the field.
About the course
The essence of fundraising is identifying people whose values align with your mission or organization and establishing lasting relationships with them. Success in this continually evolving field requires the right combination of key skills and proven strategies and tactics.
In this certificate program, you’ll learn to use both traditional and emerging fundraising and relationship-building techniques in ways that produce results. We’ll delve into who gives and what motivates giving, and examine the latest research, best practices and ethical standards from experts in the development profession. Acquire the knowledge, experience and connections to become a dynamic fundraiser.
WHAT YOU’LL LEARN
- Prospect identification, cultivation and solicitation using a variety of methods and channels
- How to formulate a major gifts strategy
- Technology tools and approaches for integrating communications, events and fundraising efforts
- How to interpret financial statements and create a sustainable budget
- Ways to build a culture of philanthropy throughout an organization
GET HANDS-ON EXPERIENCE
- Write funding appeals and simple grant proposals
- Craft donor-centered communications for print and online distribution
- Assess an existing organization’s fundraising strategy and create a development plan that engages board, staff and volunteers
PREPARE FOR CERTIFICATION
This program covers material worth 30.0 points in Category 1.B – Education that can be applied toward initial certification or recertification as a Certified Fund Raising Executive (CFRE).
Julie Bianchi believes that the sweet spot between big-picture thinking and the details is where successful fundraising strategy is born. Her experience in fundraising and board leadership over the past decade is the underpinning for her practical and creative approach to consulting and teaching....
Lee Harper has been the executive director of the Phinney Neighborhood Association in Seattle since 2010 and has been working in the nonprofit sector, mostly in human services, for 20 years. She has a master’s in nonprofit leadership and was adjunct faculty at Seattle University for 10 years. She...
Maya Hemachandra blends philanthropy and community engagement strategies to create champions for social change. Since joining Solid Ground as the resource development director in 2016, she has led the adoption of policies aimed at reducing inequities within fundraising and communication practices...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.