Certificate in Design Thinking 2.0: Tools and Techniques With a User-Centred Approach

Schulich Executive Learning Centre

Schulich Executive Learning Centre

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Who should attend

  • VPs, Senior Directors, Directors, Senior Managers
  • National, Regional and International Division Managers
  • Chief Innovation Officers
  • Innovation Practitioners
  • Market Researchers
  • Innovation Project Leaders

About the course

Long-term business success requires the ability to develop and sustain innovations that anticipate, meet and exceed user’s current and future needs. Innovative businesses understand that the development of innovative products and services utilizes a different approach to product and service development than traditional incremental thinking. Using the most relevant tools and techniques with a focus on customer needs at the outset increases the likelihood that proposed solutions will achieve commercial success. This course prepares any leader of innovation to be an expert in the approach and tools and techniques used to solve every business challenge.

This course is one of three that lead to earning a full Masters Certificate in Innovation Management. This course is also recognized for continuing education credits for the Professional Engineers of Ontario.

Top Reasons To Choose This Program

  • Solve the challenge of operating in a period of disruption
  • Create new opportunities by identifying users’ un-met needs
  • Learn to apply design-thinking to increase innovation success rates
  • Fail fast and learn from experimentation to increase future success rates
  • Increase your organization’s innovation capacity

What You Will Learn

  • How to solve a business challenge end to end
  • Identify un-met user needs to create new opportunities
  • Apply different tools and techniques including design thinking to increase innovation success rates
  • Conduct experiments and build prototypes to test your innovative ideas
  • Fail fast and learn from experimentation to increase future success rates
  • Use design processes and tools to increase your organization’s innovation capacity
  • Choose the right tools and approaches to tackle any challenge

Additional Program Features

  • Online video pre-work
  • Exposure to a design lab
  • Intensive group work on a common real-world challenge
  • Hands-on practice with a dozen tools and techniques
  • Experiential learning
  • Leading-edge research
  • Two hours of consulting

Modules

Creating a Plan and Identifying Challenges

  • The case for user-centered design
  • Key principles, philosophy and creative problem-solving framework
  • The importance of empathy, addressing physical and emotional needs
  • Planning your approach to solving challenges
  • Finding and clarifying opportunities

Making Discoveries

  • Deep customer discovery and design inquiry
  • Techniques to understand your customers better
  • Hands-on exploration of issues
  • Identifying your most powerful discoveries and insights
  • Reverse engineering

Insights & Generating Ideas

  • Diverging and converging guidelines
  • Identify the most crucial elements of your discoveries
  • Apply different tools and techniques to generate game changing ideas
  • Concurrent prototyping to accelerate validation

Prototyping and Acceptance

  • Qualitative and quantitative methodologies for idea validation
  • Barriers to adoption and stimulating innovation adoption
  • Learning from experimentation and failing fast

Catalyzing Implementation

  • Accelerating buy-in and implementation
  • Keeping the momentum going
  • Tailoring approaches for future projects
  • Personal reflection and application

Experts

Lee-Anne McAlear

Lee-Anne McAlear is Program Director, Centre of Excellence in Applied Innovation Management for the Schulich Executive Education Centre, York University. Lee-Anne is an experienced facilitator, writer, consultant and speaker with a background in innovation, leadership development, strategic plann...

Megan Mitchell

Biography Program Director, Centre of Excellence in Innovation Management, author and founding partner of Mitchell Consulting. Megan is one of Canada’s top innovation practitioners with over 20 years experience in innovation, marketing, sales, HR and leadership. Her passion is leadership effectiv...

Shane Saunderson

Biography After sneaking away from a small-town prairie farm, Shane spent his early career as an entrepreneur in North America and Europe focused on product design, robotics and connected devices. He later joined Idea Couture, a Design Thinking and innovation consultancy, to combine his technical...

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Certificate in Design Thinking 2.0: Tools and Techniques With a User-Centred Approach at Schulich Executive Learning Centre

From  4950 CAD$3,765

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