Who should attend
This course is a perfect introduction for anyone interested in working within Beauty as a Buyer or Merchandiser and for those in associated roles who would like a greater understanding of the bigger picture.
About the course
Beauty is the driver for footfall in most retail environments, and by its nature is a fast moving intense environment with a great deal of detail and unseen activity supporting it. Behind the scenes are the beauty buyers and merchandisers, who use industry knowledge, retail management skills, and understanding of customers and trends to get results in these complex multi-brand retail environments.
This course will expose the inner workings of Beauty departments and give you a greater understanding of the sector, and the key drivers for retail success. It is ideal if you are looking for a new challenge or promotion, or are planning to work in the cosmetics industry. You will learn the principles and practices of beauty buying and merchandising through up-to-date case studies, discussions, and personalised feedback on a series of practical assignments.
By the end of the course you will have an understanding of;
- The role of the beauty buyer
- basic buying and merchandising disciplines
- the dynamics between the brands in a beauty department
- the Retailer/ Supplier relationship
- effective buying and marketing techniques to drive sales
All our Online Short Courses include:
- Live online lessons with the same tutors
- The same course content and learning outcomes
- Lesson recordings, for review
- Access to VLE with course content
- Forums for support
- 2 weeks online access
- Certificate upon completion
Angela Creasy is a seasoned retail professional with a track record of both launching new brands into the UK market as well as creating and implementing strategies to grow sales on existing businesses. She started her 30 year career in Harrods, at a time when the modern Beauty industry was being ...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.