Business Analytics for Strategic Decisions

Nanyang Business School

How long?

  • 2 days
  • in person

What are the topics?

Nanyang Business School

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

Business Analytics courses will introduce you to a popular and diverse profession. A business analyst is a specialist in many IT fields as well as in ...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Reviews

Comprehensive course analysis

Unbiased reviews from past participants
Global companies alumni of this course worked for
Positions of participants who took this course
Countries where most past participants are from
FREE
Individual needs analysis

Who should attend

This programme is designed to meet the needs of middle to senior level executives who are not business analytics specialists, but are required to make decisions or formulate strategies based on data analysis.

The programme will benefit executives from all backgrounds and industries. Typical participants are managers who are currently responsible or will be responsible for managing a functional area or department including those with roles in marketing, operations, human resources, information technology or research and development.

About the course

The modern organisation has scores of data that are often under-utilized for business planning and market research opportunities. This programme is designed for middle to senior executives who need to understand how business analytics can work for your organisation. This programme equips participants with the knowledge and skills to investigate existing business operational data, in order to continually develop innovative marketing insights and new solutions. Participants will acquire knowledge and skills and build competencies in business analytics to complement their existing managerial experiences to create value for their organisations as well as their career.

Key Benefits

This programme combines both academic and industry best practices, highlighting the strategies, techniques and resources available for business analytics in the modern organisation.​ Participants will:

  • Gain practical insights on how to build and leverage on a Business Analytics team.
  • Understand the process of developing a strong business analytics case, from exploration of the data context to obtaining the explanatory or predictive results.
  • Learn to investigate existing operational data and apply business analytics using real-life business data.
  • Learn to ask the right questions and draw inferences from the data using appropriate tools.
  • Examine various data modelling techniques using real-life business data to provide useful predictions such as pricing and profitability forecast and consumer trend analysis.

Programme Structure

The 2-day programme will be conducted using an interactive seminar-style approach, supported by relevant case studies, group breakout sessions and practice cases. Participants will have hands-on experience on applying analytics tools to solve business related issues.

Day 1

Embedding Business Analytics into Corporate Strategy - Introduction to business analytics

  • Key issues in formulating a business analytics plan
  • Case studies: revenue generating opportunities from data
  • How to build an analytics team within your organisation
  • How to identify the right resources and competencies within an organisation or individual

Day 2

Leveraging Data within your Organisation

  • Extracting value from transactional, customer, environmental data (hands-on exercises)
  • How to organise and use data from different sources to solve problems
  • Building analytical solutions: case studies and practical examples

Experts

Kim Huat Goh

I received my Ph.D. in business administration with specialization in economics and information systems from the Carlson School of Management, University of Minnesota, Twin Cities. My research interests include applying behavioral economic theories to model consumer behaviour in technology mediat...

Videos and materials

Business Analytics for Strategic Decisions at Nanyang Business School

From  SGD 2 782$2,123
Add coaching to your course booking

Coaching can personalize and deepen learning for you and your organization.


Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.