Who should attend
Middle level and senior level managers involved in tactical and strategic decision making in any organization caring for data-driven and data-aided decision making.
About the course
Myths and promises surrounding Business Analytics galore. Success and failure stories of analytics ventures are visible across organizations. Real experts as well as self-styled experts keep sermonizing about the subject. The uninitiated get confused if it is a panacea, yet another hype, or something that requires informed attention. The reality is confounding to senior people, especially to those involved in tactical and strategic level decision making who have understandably not been formally trained in this emerging field. The result is the dilemma if they are treating the subject with the consideration it deserves, particularly, if they are overdoing the promises or myths surrounding the subject.
Given the nature of the subject, expertise development for the operational and tactical level requires a sound understanding of statistics, modern information-communication-computation technology, principles and practices of management, and some business domain expertise as prerequisites. Top and middle level management executives at strategic and tactical levels often may not possess all these skills and this ground reality often paves ways for misunderstandings about the subject leading to unwarranted expectations or missed opportunities caused by ignorance. This programme is meant for middle and top level decision makers operating at tactical and strategic levels.
The objective is to sensitize the participants about the myths, promises, and realities surrounding business analytics to help them appreciate the potentials and limitations of analytics applications in their own organization.
- Success and failure case studies of business analytics
- Statistical ways in aiding business decisions under uncertainty
- Artificial intelligence and machine learning approaches in shaping business decisions
- Regression analytics
- Forecasting analytics
- Artificial neural networks and deep learning in aiding business decisions
- Structural analytics and organizational power and control
- Networking effects in compounding difficulties of managers in decision making
- Emerging areas in predictive analytics in business context
Interactive sessions, examples and case studies, hands-on demonstration using simple software tools
Chattopadhyay is a Professor in the Operations Management group at IIM Calcutta, and is a former Dean of the business school. In the past, he has been associated with Presidency College of the University of Calcutta, University of Connecticut and University of Nebraska–Lincoln *Academic Backg...
Dr. Uttam Kumar Sarkar serves as the Dean of New Initiatives and External Relations at IIM Calcutta. Shri Sarkar worked as a senior member at a multinational design automation company, as a faculty member at IIT Delhi, as a Visiting faculty member at the University of Miami, Coral Gables, Florida...
Videos and materials
Read more about Business Analytics
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.