About the course
Digital transformation can significantly enhance the way companies create and capture value, including the way they undertake new product and service development and creation. With more data available, greater customer connectivity, and ever-advancing artificial intelligence capabilities, product platforms have become an increasingly effective strategy for fostering customer engagement and generating revenue
In this course, you’ll learn strategies for designing, monetizing, and launching a product platform. You’ll see how companies including LinkedIn, Nintendo, and Fitbit have adapted to digital transformation and successfully utilized their product platform to create value and realize revenue
What you will learn
- How to create a product platform and how to enhance existing product platforms
- How to organize your product platform to retain users and sustain growth
- When to enter the platform market and how to out-compete in your industry
- How to differentiate your product platform to ensure success
Continuing Education Units
By completing this course, you’ll earn 0.5 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies.
60-day access to the online course starts upon payment.
Course materials are available for download from the online videos page to allow for printing and review.
Online participants are asked to complete a final exam at the end of each course to maintain the integrity of the program. A digital record of completion will be emailed to participants when they pass the exam.
Participants are required to complete the course evaluation once they have passed the final exam.
Kathleen Eisenhardt is the Stanford W. Ascherman M.D. Professor and Co-Director of the Stanford Technology Ventures Program. Her recent book (w/Don Sull) is "Simple Rules: How to Survive in a Complex World" (Houghton Mifflin Harcourt) which explores how simplicity tames complexity in business, li...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.