Behavioural Science in Practice
Warwick Business School
How long?
- 3 days
- in person
What are the topics?
Warwick Business School
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Who should attend
This programme is for anyone who wants to learn and apply behavioural science to their work and improve outcomes for others, for example:
- Civil servants involved in the formulation of local and national policies
- Consultants helping customers to improve efficiency
- Managers responsible for addressing challenges in their organisation
- Designers and developers creating new products and ventures.
About the course
An immersive five-day executive programme run by Warwick Business School and the Behavioural Insights Team, introducing key principles from behavioural science and how to apply them to real world problems
Addressing most issues in society, from daily challenges to complex problems, requires an understanding of how and why people behave the way they do in relation to themselves and others.
Behavioural science has revolutionised how we approach these problems by challenging traditional models of behaviour and providing a more realistic understanding of what drives our decisions.
Governments, businesses and charities across the world are now using insights and methods from behavioural science to transform the way they work.
Benefits:
You will learn about key principles and current thinking in behavioural science, and how to apply them to research, design and test ideas. The course emphasises practical application, so that what you learn is directly transferable back into your workplace.
Learning outcomes:
- Uncover the drivers of choice and human decision making by exploring key findings of behavioural science and cognitive and social psychology
- Understand how, when, and why human behaviour deviates from “rational” economic models, and learn how to apply that to different business sectors
- Learn how behavioural science has been applied in practice by public and private sector organisations
- With reference to your own sector, design a behavioural science intervention that can tackle a live problem
- Improve your solutions based on feedback and guidance from world-leading experts, producing a revised and improved intervention.
Content
Each day, you will learn about both theory and practice, while being encouraged to work on your live challenges as briefs.
Day 1: Introduction to key concepts, Beliefs, Decision-making, Introducing the TEST methodology: TARGET, Case study/Group activity
Day 2: Preferences, Bitesize behavioural science, EXPLORE, SOLUTION, Case study/Group activity
Day 3: Bitesize behavioural science, TRIAL, Case study/Group activity, personal project application - turning theory into practice
Experts
Nick Chater
Nick Chater joined WBS in 2010, after holding chairs in psychology at Warwick and UCL. He has over 200 publications, has won four national awards for psychological research, and has served as Associate Editor for the journals Cognitive Science, Psychological Review, and Psychological Science. He ...
Edward Gardiner
Ed is Behavioural Design Lead at WBS, applying insights and methods from behavioural science to support the design of products and services with a social purpose. He joined WBS to setup and run the Behavioural Design Lab, a partnership with Design Council. He now focuses on ways to support collec...
Alex Sutherland
Alex is Chief Scientist and Director of Research and Evaluation at BIT. His recent published work has been on police body-worn cameras and he has led a number of large-scale randomised-controlled trials in education. Before joining BIT, Alex was at RAND Europe for 5.5 years, and spent three year...
Elspeth Kirkman
Based out of London, Elspeth is responsible for BIT’s work on health, education, and local government. Prior to this role, she oversaw the establishment and growth of BIT’s North American office from New York. She has taught behavioural science at Harvard, acts as an expert advisor to a number of...
Elisabeth Costa
Elisabeth is the Senior Director of Policy and Partnerships at the Behavioural Insights Team. Elisabeth previously covered the portfolio of consumer markets, energy and sustainability, financial decision-making, economic growth and encouraging businesses to be more productive, as well as more div...
Videos and materials
Behavioural Science In Practice
Experiences from Behavioural Science in Practice
Behavioural Science in Practice at Warwick Business School
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