Warwick Business School
Behavioural Science in Practice
Available dates
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Full disclaimer.About the course
An immersive five-day executive programme run by Warwick Business School and the Behavioural Insights Team, introducing key principles from behavioural science and how to apply them to real world problems
Addressing most issues in society, from daily challenges to complex problems, requires an understanding of how and why people behave the way they do in relation to themselves and others.
Behavioural science has revolutionised how we approach these problems by challenging traditional models of behaviour and providing a more realistic understanding of what drives our decisions.
Governments, businesses and charities across the world are now using insights and methods from behavioural science to transform the way they work.
Benefits:
You will learn about key principles and current thinking in behavioural science, and how to apply them to research, design and test ideas. The course emphasises practical application, so that what you learn is directly transferable back into your workplace.
Learning outcomes:
- Uncover the drivers of choice and human decision making by exploring key findings of behavioural science and cognitive and social psychology
- Understand how, when, and why human behaviour deviates from “rational” economic models, and learn how to apply that to different business sectors
- Learn how behavioural science has been applied in practice by public and private sector organisations
- With reference to your own sector, design a behavioural science intervention that can tackle a live problem
- Improve your solutions based on feedback and guidance from world-leading experts, producing a revised and improved intervention.
Content
Each day, you will learn about both theory and practice, while being encouraged to work on your live challenges as briefs.
Day 1: Introduction to key concepts, Beliefs, Decision-making, Introducing the TEST methodology: TARGET, Case study/Group activity
Day 2: Preferences, Bitesize behavioural science, EXPLORE, SOLUTION, Case study/Group activity
Day 3: Bitesize behavioural science, TRIAL, Case study/Group activity, personal project application - turning theory into practice
Who should attend
This programme is for anyone who wants to learn and apply behavioural science to their work and improve outcomes for others, for example:
- Civil servants involved in the formulation of local and national policies
- Consultants helping customers to improve efficiency
- Managers responsible for addressing challenges in their organisation
- Designers and developers creating new products and ventures.
Trust the experts
Michael Sanders
Michael is Chief Scientist and Director of Research, Evaluation and Social Action at the Behavioural Insights Team. His team supports BIT’s policy work through the design and analysis of randomised controlled trials, as well as the use of quasi-experimental methods and data science. The team also...
Nick Chater
Nick Chater joined WBS in 2010, after holding chairs in psychology at Warwick and UCL. He has over 200 publications, has won four national awards for psychological research, and has served as Associate Editor for the journals Cognitive Science, Psychological Review, and Psychological Science. He ...
Edward Gardiner
Ed is Behavioural Design Lead at WBS, applying insights and methods from behavioural science to support the design of products and services with a social purpose. He joined WBS to setup and run the Behavioural Design Lab, a partnership with Design Council. He now focuses on ways to support collec...
Owain Service
Owain Service is the Managing Director of the Behavioural Insights Team and Board Director. Owain was previously a Deputy Director of the Prime Minister's Strategy Unit, where he led programmes of work on public service reform, education, energy and developed the UK's first National Security Risk...
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