Behavioural Finance for Investment Decisions

GIBS Business School

How long?

  • 2 days
  • in person

What are the topics?

GIBS Business School


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Who should attend

  • Private investors
  • Finance executives
  • Risk managers
  • Compliance managers
  • Heads of investment strategy
  • Asset managers
  • Financial analysts
  • General managers

About the course

Acquire the tools and frameworks you need to make better financial and investment decisions to build profitable and sustainable investment portfolios while capitalising on dysfunctional markets, volatility and uncertainty.

This programme gives you the psychological, neuroscientific and behavioural economics tools to see reason within market chaos and to leverage the rules and protocols for identifying solid investment opportunities. As increased levels of volatility and uncertainty cause market distortions, irrational investment decision-making prevails. You need to be able to grapple with the causes of such critical developments, to ensure that investment portfolios remain robust. With traditional forecasting and prediction models no longer applicable, you are required to go beyond the narrow fields of economics and finance to navigate the 'new normal': a fast-changing and increasingly complex global economic environment.

What to expect on the programme:

In addition to formal lecturing as means to develop understanding of the programme material, delegates can expect group and individual participation, debate and discussion. This hugely interactive programme is complemented by guest speakers.

How you will benefit

At the end of the programme, you will be equipped with the tools and acumen to:

  • Leverage your enhanced understanding of the cause-and-effect relationship between human behaviour, financial markets, the economy and the global busines environment.
  • Use prudent principles and protocols as the foundation for efficient and effective financial and investment decision-making and forecasting.
  • Use agent-based modelling to assess the dynamics of interactions between market participants, en route to a resilient and dynamic investment strategy.
  • Develop robust risk management strategies, to mitigate the factors that can result in costly losses or failures.

Key content areas

  • Introduction to behavioural finance theory and principles
  • The application of behavioural finance to organisational and individual investors' financial and investment strategy design
  • How to capitalise on irrational investment practices and dysfunctional markets.
  • The structural, cultural and psychological factors underlying speculative (positive and negative) bubble phenomena, the feedback principle in financial markets, and how to exploit these for gain.
  • Real-world examples, using studies, market data and simulation exercises, of business and investment practices premised on incorrect beliefs and expectations, e.g. Reddit/GameStop and Dogecoin
  • The use and application of agent-based modelling as a tool for more effective (portfolio) scenario (risk) planning for various asset classes and markets, including derivatives.


Francois Laurens

Dr Francois Laurens holds a Doctorate of Finance from SMCU in Switzerland. He has vast experience and skills in financial services, corporate governance, risk and credit management and investment management, having served in senior and executive management positions in the financial sector in SA ...

Videos and materials

Behavioural Finance for Investment Decisions at GIBS Business School

From  ZAR 17 000$1,178

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.