Comprehensive course analysis
Who should attend
- Owners and managers of restaurants, hotels and breweries
- Bartenders, servers, and other food and beverage professionals
- Brewers, including home brewers
- Beer enthusiasts
- Professionals looking to invest in a brewery
About the course
In recent years, the craft beer industry has rapidly expanded, and the number of breweries worldwide has skyrocketed. For bar and restaurant operators, this means customers now expect different beer choices than they’ve traditionally been given. For customers, enthusiasts, and home hobbyists, it means a broader selection of ingredients to brew beer and expansive flavor profiles to taste and explore.
This certificate program provides the end-to-end understanding of beer production, tasting, and selection needed to establish an effective beer program in a commercial setting or simply increase your knowledge, understanding, and ability to appreciate beer. From ingredients and process to sensory analysis, to serving, training, and sales, you will gain meaningful insight into today’s evolving beer industry from leading experts.
This program is intended for use by persons of legal drinking ages under the relevant applicable laws where they reside. Purchase of supplies, such as beer malt, is required to enjoy the highly experiential nature of this course.
Beer Ingredients and Production
The design of an effective beer program requires a foundational understanding of beer and how it is made. This course will immerse you in the making of beer, from the mixing of raw ingredients to packaging and storage. Along the way you will virtually visit breweries both large and small to experience the brewing process, as well as compare beer consumption from cans versus bottles. These activities will culminate with a multi-sensory product evaluation.
Today there are well over a hundred recognized styles of beer. While it may not be feasible to study each individual style, after completing this course, you will know the main groupings of beer and what differentiates them. An examination of beer styles includes an understanding of judging guidelines and knowledge of all beer making methods, including those outside of a traditional brewery. Most importantly, you will gain the ability to perform a proper sensory evaluation of beer, including documenting your findings.
Establishing a Beer Program
A successful beer program includes elements that can be easily overlooked but might also be the difference between a successful and unsuccessful program. Properly planning a draft beer system is essential, but equally important is understanding your market and clientele. Then, selecting the right beer styles calls for the ability to build strong relationships with breweries and distributors. You will leave this course with the skills and tools necessary to create a successful beer program that fits your concept and is well-received by customers.
Beer Sales and Training
In any industry, even the most innovative product cannot sell itself. Training and education is essential to positively impact sales. This course will give you the tools needed to train your staff on your beer program, so they can educate your customers. This includes educating non-beer drinkers that there is a beer for everyone and pairing beer with food for even greater guest experience.
Key course takeaways
- Determine how the production process impacts beer styles
- Learn to taste beers and do a sensory analysis
- Complete an analysis to inform an educated decision around establishing a beer program
- Build a beer menu
- Have a positive impact on beer sales through training and education
Douglass Miller has over 30 years of industry experience in restaurants, hotels, resorts, and education. He has worked around the country including Las Vegas, San Francisco, New York City, Hawaii, Santa Barbara, CA, Philadelphia, and Washington DC. Four Seasons Resorts and Hotels, Wyndham Hotel, ...
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