Agricultural Input Marketing
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The marketing of agricultural inputs, though having a huge potential, is becoming increasingly challenging and competitive over the years. The objective of the programme is to impart a clear foundation of professional marketing skills & knowledge to the participants, important for success in the marketing of agricultural inputs. The programme builds an overview and in-depth awareness of the input market environment. It then proceeds with specific knowledge & applications of various marketing management concepts to agricultural inputs including consumer behaviour, segmentation-targeting, product differentiation & positioning, pricing, distribution & channel management, logistics management, financing, and effective communication & promotion methods. Integrative sessions then focus on comprehensive marketing strategy formulation and strategy implementation. The product domain would seek to include seeds, fertilizers, plant protection agro-chemicals, herbicides, organic products, biotech products, farm machinery & equipment, water & input management devices, feeds & animal products.
- Market Environment
- Consumer Behaviour
- Segmentation & Targeting
- Product Positioning
- Pricing Management
- Distribution & Logistics Management
- Promotion Strategies
- Brand Management
- Finance & Entrepreneurship
- Market Research Methods
- Policy Environment & Emerging Challenges
- Marketing Strategy Formulation & Implementation
Who should attend
Nominations are welcomed from Executives/Managers/Officers dealing with marketing of agricultural inputs such as seeds, fertilizers, crop protection products, farm machinery and equipments, water management equipment, feeds, organic products, biotech products and other agricultural inputs.