Who should attend
Nominations are welcomed from Executives/Managers/Officers dealing with marketing of agricultural inputs such as seeds, fertilizers, crop protection products, farm machinery and equipments, water management equipment, feeds, organic products, biotech products and other agricultural inputs.
About the course
The marketing of agricultural inputs, though having a huge potential, is becoming increasingly challenging and competitive over the years. The objective of the programme is to impart a clear foundation of professional marketing skills & knowledge to the participants, important for success in the marketing of agricultural inputs. The programme builds an overview and in-depth awareness of the input market environment. It then proceeds with specific knowledge & applications of various marketing management concepts to agricultural inputs including consumer behaviour, segmentation-targeting, product differentiation & positioning, pricing, distribution & channel management, logistics management, financing, and effective communication & promotion methods. Integrative sessions then focus on comprehensive marketing strategy formulation and strategy implementation. The product domain would seek to include seeds, fertilizers, plant protection agro-chemicals, herbicides, organic products, biotech products, farm machinery & equipment, water & input management devices, feeds & animal products.
- Market Environment
- Consumer Behaviour
- Segmentation & Targeting
- Product Positioning
- Pricing Management
- Distribution & Logistics Management
- Promotion Strategies
- Brand Management
- Finance & Entrepreneurship
- Market Research Methods
- Policy Environment & Emerging Challenges
- Marketing Strategy Formulation & Implementation
Professor Jaiswal's research interests include bottom of the pyramid (BOP) markets, services management, customer satisfaction, business-to-consumer e-commerce, Healthcare Management and Innovation in healthcare, and brand extension management. He has published papers in the Journal of Business E...
Educational Qualifications Ph.D.(Economics), Institute for Social and Economic Change (ISEC), Bangalore, Bangalore University, Bangalore. M.Phil. (Applied Economics), Centre for Development Studies (CDS), Thiruvananthapurum (Kerala), Jawaharlal Nehru University (JNU), New Delhi Academic Affilia...
Educational Qualifications FPM, Indian Institute of Management, Lucknow (2008) Academic Affiliation Professional Affiliation Member, Financial Management Association Area of Research: Pricing of financial assets Influence of behavioral issues in asset returns and corporate finance Corporate fi...
Currently I am working as an AIO at Faculty of Management and Organization, University of Groningen, Netherlands. My research project is How to control capacity-oriented production under Make-to-Order and Make-to-Stock: the case of food processing industries. Earlier I did M. Tech. in Industrial...
Poornima Varma is an economist by training and works in the areas of international trade and agriculture. She has a Ph.D. in economics from the Centre for Economic Studies and Planning of Jawaharlal Nehru University, New Delhi. She has been a recipient of US Fulbright scholarship in 2006 and subs...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.