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Indian Institute of Management Ahmedabad

Agricultural Input Marketing

Feb 24—29, 2020
6 days
Ahmedabad, India
INR 140000 ≈USD 1949
INR 23333 per day

How it works

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Description

The marketing of agricultural inputs, though having a huge potential, is becoming increasingly challenging and competitive over the years. The objective of the programme is to impart a clear foundation of professional marketing skills & knowledge to the participants, important for success in the marketing of agricultural inputs. The programme builds an overview and in-depth awareness of the input market environment. It then proceeds with specific knowledge & applications of various marketing management concepts to agricultural inputs including consumer behaviour, segmentation-targeting, product differentiation & positioning, pricing, distribution & channel management, logistics management, financing, and effective communication & promotion methods. Integrative sessions then focus on comprehensive marketing strategy formulation and strategy implementation. The product domain would seek to include seeds, fertilizers, plant protection agro-chemicals, herbicides, organic products, biotech products, farm machinery & equipment, water & input management devices, feeds & animal products.

Programme Highlights

  • Market Environment
  • Consumer Behaviour
  • Segmentation & Targeting
  • Product Positioning
  • Pricing Management
  • Distribution & Logistics Management
  • Promotion Strategies
  • Brand Management
  • Finance & Entrepreneurship
  • Market Research Methods
  • Policy Environment & Emerging Challenges
  • Marketing Strategy Formulation & Implementation

Who should attend

Nominations are welcomed from Executives/Managers/Officers dealing with marketing of agricultural inputs such as seeds, fertilizers, crop protection products, farm machinery and equipments, water management equipment, feeds, organic products, biotech products and other agricultural inputs.

Experts

Educational Qualifications Ph.D.(Economics), Institute for Social and Economic Change (ISEC), Bangalore, Bangalore University, Bangalore. M.Phil. (Applied Economics), Centre for Development Studies (CDS), Thiruvananthapurum (Kerala), Jawaharlal Nehru University (JNU), New Delhi Academic Affil...

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Detailed Description
Detailed Description

Next dates

Feb 24—29, 2020
6 days
Ahmedabad, India
INR 140000 ≈USD 1949
INR 23333 per day

How it works

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