Comprehensive course analysis
Who should attend
Nominations are invited from Executives/Managers/Officers dealing with marketing of agricultural inputs such as seeds, fertilizers, crop protection products, farm machinery and equipments, water management equipment, feeds, and other agricultural inputs and services.
About the course
Marketing of agricultural inputs, though having a huge potential, is becoming increasingly challenging and competitive over the years. The objective of the programme is to impart a clear foundation of professional marketing skills & knowledge to the participants for successful marketing of agricultural inputs. The programme builds an overview and in-depth awareness of the input market environment. It proceeds with specific knowledge & applications of various marketing management concepts to agricultural inputs including consumer behaviour, segmentation-targeting, product differentiation & positioning, pricing, distribution & channel management, logistics management, financing, and effective communication & promotion methods. Integrative sessions focus on comprehensive marketing strategy formulation and its implementation. The product domain seeks to include seeds, fertilizers, plant protection products, farm machinery & equipment, water & input management devices, and livestock feed.
- Market Environment
- Consumer Behaviour
- Segmentation & Targeting
- Product Positioning
- Pricing Management
- Distribution & Logistics Management
- Promotion Strategies
- Brand Management
- Finance & Entrepreneurship
- Market Research Methods
- Policy Environment & Emerging Challenges
- Marketing Strategy Formulation & Implementation
Educational Qualifications Ph.D.(Economics), Institute for Social and Economic Change (ISEC), Bangalore, Bangalore University, Bangalore. M.Phil. (Applied Economics), Centre for Development Studies (CDS), Thiruvananthapurum (Kerala), Jawaharlal Nehru University (JNU), New Delhi Academic Affilia...
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