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About the course
The Advanced Management Program Barcelona exposes you to innovative perspectives and cutting-edge thinking on the challenges you face every day as a senior business leader. The result is a strengthened capacity to drive your company’s performance. Excellence in strategy and change execution. And greater alignment and commitment to take your business to new levels of success.
What will you learn?
Take a step back. Assess your competitive landscape, open up to new concepts, embrace new ideas and build future-proof leadership strategies to drive and sustain growth.
You will be stretched, challenged and supported by faculty and peers to deliver excellence in your leadership.
THE KEY COMPETENCIES OF SENIOR EXECUTIVE LEADERSHIP
Identify and exploit opportunities for new products, new services or new markets. Know who to deploy when creativity is needed to solve problems.
Enhance your entrepreneurial faculties, spot the global trends and connect the dots to capitalizing on technology, resources and talent.
Improve your decision-making through deeper understanding of your broader competitive context and pan-organizational goals.
Drive change. Identify the levers and the key people to build impetus, and follow through on implementation.
Develop heightened empathy, self-awareness and emotional intelligence. Improve interpersonal skills to develop talent.
Negotiating and influencing
Lead complex negotiations to more effective outcomes. Align diverse resources and capabilities around enterprise-level objectives.
Translate complex problems into simple, meaningful explanations. Resolve crises, disputes or customer challenges. Build commitment around shared goals.
Inspire your teams to take the next steps towards growth. Drive better alignment, commitment and performance.
The Advanced Management Program provides cross-functional and multi-faceted perspectives on different domains to give you the broader, deeper vision of a senior management generalist.
You will explore leadership in the context of:
The Global Economy
Investigate the economic environment at the beginning of the 21st century, and analyze the open economy in the context of the balance of payments and the exchange rate. Delve into the anatomy of “bubbles” and financial crises.
Competing in the Digital Age
Explore how the mobile space has transformed the global economy and chart the rise of the social web. Analyze the relevance of system obsolescence and IS strategy alignment.
Building Entrepreneurial Ventures
How do firms manage creativity and structure ideas? Examine the venture process within the context of people, ideas and plans.
Strategy Definition and Implementation
Look at how to build competitive advantage based on industry analysis, positioning and sustainability. Review how companies successfully create and capture value and manage strategic change.
Markets and Marketing
Examine product and brand strategies within the context of a changing customer base. Review pricing to capture value, and the interaction of product, distribution and pricing.
Making Innovation Work
Analyze execution and innovation risks and how to structure an innovation process. Sharpen your ability to spot creativity and identify opportunities.
Executive Decision Making and Analysis
Analyze the decision-making process and criteria, and the drivers behind decisions from effectiveness to sympathy and virtues. Deepen your understanding of databased decision making and examine how business and people interact.
Understand the dynamics of cooperative and competitive negotiations or “coopetition.” Take a deep dive into creative negotiation and conflict resolution.
Acquire the tools and strategies for managing fraud and corruption, preventing and resolving corporate scandals and understanding the opportunities presented by corporate social responsibility.
Discover what it means to lead change, to lead towards excellence and to lead across cultures.
Health and Well–being
You will have a unique opportunity to reflect on how your professional choices fit with your lifestyle. And you will be coached and supported to optimize your well-being and vitality to achieve greater personal and professional satisfaction and sustained performance.
STRUCTURE AND CALENDAR
AMP Barcelona is structured around four one-week modules. Modules are delivered over the course of seven months at IESE Barcelona with one of the modules held in IESE’s Munich campus.
MODULE 1 Foundations of Decision Making
You will explore the big issues, challenges and new concepts surrounding global financing and accounting. Marketing strategy, operations and operational finance are also covered.
MODULE 2 Improving Business Performance
Module 2 introduces new concepts and tools to optimize your services and operations management. Delve into the challenges of corporate finance and competitive strategy. Reflect on your leadership style.
MODULE 3 Technology Driven Business
The third module probes diverse innovation and entrepreneurship models. Understand new business models and examine the latest advances in digital business. Visit companies that exemplify the impact of digital transformation and growth.
MODULE 4 Transforming Your Business
The final module introduces new concepts and tools in management control and strategy implementation. Develop your negotiation skills and explore the keys to successful boardroom governance processes.
Advanced Management Program. (AMP) Barcelona
Advanced Management Program. Set direction, drive results
Advanced Management Program. AMP Barcelona
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