Advanced Management Program - Barcelona

As CEO, general manager or senior executive, your company is looking to you for visionary leadership and excellence in execution. Our Advanced Management Program for senior management exposes you to the latest trends, ideas and concepts shaping global business. You will be challenged to reflect on your leadership. And, you will gain the knowledge, insight and mindset to drive and sustain competitive advantage.

We’ve innovated in our teaching methods, creating hybrid formats and new online tools, so that you’ll be able to safely keep learning from the start through to the end of the program, even if conditions change.

What will you learn?

The Advanced Management Program is a learning journey that addresses the knowledge, mindsets, skills and capabilities required to lead your enterprise to unprecedented levels of excellence.

Through open discussion with peers, debate, action-oriented activities, coaching and deep reflection, you will develop eight key competencies that will transform your leadership.

The key competencies of senior executive leadership

Integrative thinking

Identify and exploit opportunities for new products, new services or new markets. Know who to deploy when creativity is needed to solve problems.

Innovation mind-set

Enhance your entrepreneurial faculties, spot the global trends and connect the dots to capitalizing on technology, resources and talent.

Decision analysis

Improve your decision-making through deeper understanding of your broader competitive context and pan-organizational goals.

Change competency

Drive change. Identify the levers and the key people to build impetus, and follow through on implementation.

Self Management

Develop heightened empathy, self-awareness and emotional intelligence. Improve interpersonal skills to develop talent.

Negotiating and influencing

Lead complex negotiations to more effective outcomes. Align diverse resources and capabilities around enterprise-level objectives.

Communication

Translate complex problems into simple, meaningful explanations. Resolve crises, disputes or customer challenges. Build commitment around shared goals.

Team management

Inspire your teams to take the next steps towards growth. Drive better alignment, commitment and performance.

Content

The Advanced Management Program provides cross-functional and multi-faceted perspectives on different domains to give you the broader, deeper vision of a senior management generalist.

You will explore leadership in the context of:

Building Entrepreneurial Ventures

How do firms manage creativity and structure ideas? Examine the venture process within the context of people, ideas and plans.

Business Ethics

Acquire the tools and strategies for managing fraud and corruption, preventing and resolving corporate scandals and understanding the opportunities presented by corporate social responsibility.

Competing in the Digital Age

Explore how the mobile space has transformed the global economy and chart the rise of the social web. Analyze the relevance of system obsolescence and IS strategy alignment.

Corporate Governance

You will explore the keys to successful boardroom governance processes and board dynamics.

Executive Decision Making and Analysis

Analyze the decision-making process and criteria, and the drivers behind decisions from effectiveness to sympathy and virtues. Deepen your understanding of databased decision making and examine how business and people interact.

Health and Well–being

You will have a unique opportunity to reflect on how your professional choices fit with your lifestyle. And you will be coached and supported to optimize your well-being and vitality to achieve greater personal and professional satisfaction and sustained performance.

Leading Change

Discover what it means to lead change, to lead towards excellence and to lead across cultures.

Markets and Marketing

Examine product and brand strategies within the context of a changing customer base. Review pricing to capture value, and the interaction of product, distribution and pricing.

Negotiation

Understand the dynamics of cooperative and competitive negotiations or “coopetition.” Take a deep dive into creative negotiation and conflict resolution.

Operations

Expand your understanding of the operational challenges facing your firm to achieve breakthrough service. And, you will acquire the knowledge and tools to optimize your services and operations management.

Strategy Definition and Implementation

Look at how to build competitive advantage based on industry analysis, positioning and sustainability. Review how companies successfully create and capture value and manage strategic change.

Structure

Module 1

You will explore the big issues, challenges and new concepts surrounding global financing and accounting. Marketing strategy, operations and operational finance are also covered.

Module 2

Module 2 introduces new concepts and tools to optimize your services and operations management. Delve into the challenges of corporate finance and competitive strategy. Reflect on your leadership style.

Module 3

The third module probes diverse innovation and entrepreneurship models. Understand new business models and examine the latest advances in digital business. Visit companies that exemplify the impact of digital transformation and growth.

Module 4

The final module introduces new concepts and tools in management control and strategy implementation. Develop your negotiation skills and explore the keys to successful boardroom governance processes.