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Kellogg School of Management

Advanced Fundraising: Accelerating Your Development Strategy

Apr 20—21, 2020
2 days
Chicago, Illinois, United States
USD 1150
USD 575 per day

How it works

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Description

Now more than ever, nonprofit organizations need their development strategies to be well structured, creative and data-driven. Donor portfolio development and management is crucial in identifying what donors are seeking and how nonprofits can best engage them. Nonprofit organizations not only need an understanding of the donor market, stakeholders and fundraising strategy, but also a strong infrastructure to drive fundraising decisions.

In this program, you will learn how to assess your current fundraising systems, communicate your philanthropic value and leverage data for strategic fundraising. You will also address engaging your board members as brand ambassadors as a means for fundraising. This program will bring in experts from the field to lead you through a rich mix of classroom learning and highly interactive discussions.

Key Benefits

  • Perform a fundraising infrastructure audit and assess your organization's fundraising processes
  • Identify and enhance your organization's donor portfolio and learn to manage current and potential donors
  • Enrich your board engagement and learn how to communicate your organization's value proposition while leveraging data

Program Content

Maximizing Your Development Bandwidth: Donor Segments, Portfolio Moves Management, and Staff Supervision

  • Learn to use donor data to effectively segment your donor bases
  • Understand how to use donor data to establish portfolios for organizational fundraisers and how to best implement moves management for those portfolios
  • Explore other systems and strategies for effective staff management, time management and workflow in a successful development office

Winning with Data

  • Learn how data can help a good fundraising operation become a great one through insight into your donors that will help you engage them more deeply and effectively
  • Cover fundamental data analysis methods and skills including data visualization, predictive analytics and useful tools
  • Understand how different organizations are applying data analysis and data science to their work
  • Explore how behavioral economics pairs well with data analysis and can be a great tool for increasing effectiveness
  • By the end of the program you will have a background in the available tools and methods to explore further in your organization and an understanding of how they might benefit your fundraising efforts

Engaging Your Board as Ambassadors

  • Review the roles your board members play within your organizations
  • Learn innovative ideas for how to motivate your board members
  • Understand the options to staff and support your board of directors

Who should attend

  • All nonprofit leaders, board members and nonprofit managers
  • Development directors and marketing directors
  • Team members with development responsibilities at nonprofit organizations
  • Board members of nonprofit organizations
  • Administrative professionals who support the development process

Experts

Andrew Means is Head of beyond.uptake the philanthropic and civic innovation arm of Uptake and Co-Founder at The Impact Lab. He has dedicated his career to creating a more effective and efficient social sector by developing data tools that help organizations improve their impact. Additionally, A...
Elise Madrick Townsend - Academic Director; Senior Program Administrator
Lindsay is a fundraising consultant with more than 15 years of experience working with nonprofit organizations on fundraising and major gifts development, communications, and volunteer management.
A thirty-five year resource development professional and strategic planning consultant to the nonprofit sector, Leo has managed and directed more than 300 capital campaigns and conducted more than 4,000 one-on-one major gift solicitations and sales presentations. During the past 15 years, Latz &...
Laura Kaufman is the Founder of Partners in Effective Philanthropy. She consults on strategic approaches to "getting" and "giving" funds. Laura Kaufman has 30+ years of experience running foundations and non-profits. Her expertise includes: women's giving, giving circles, major and individual gi...
Brenda assumed the role of President & CEO in February 2014. Since joining The Alford Group over a decade ago, she has assisted clients in taking their organizations to the next level by building their capacity, strengthening their boards, creating donor-centered relationships, and elevating ...

Next dates

Apr 20—21, 2020
2 days
Chicago, Illinois, United States
USD 1150
USD 575 per day

How it works

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