Advanced Email Marketing Certification Training

The Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email that can be both intriguing and influential for the readers. Also, develop expertise in creating effective advertisements to promote products and services, create brand awareness, and build customer trust and loyalty.

Key Features

• 20+ hours of high-quality e-learning content
• Online progress quiz
• Downloadable workbooks and exercises
• Practice tests
• 5 hands-on projects
• Comprehensive, up-to-date content

Course Description

What’s the focus of this course?

As the name suggests, email marketing involves sending marketing messages using email. When properly done, a personalized email marketing message can be a very effective marketing tool. This Advanced Email Marketing course will help participants learn email marketing strategies, including creating effective advertisements to promote products and services.

Simplilearn's Advanced Email Marketing Course emphasizes on advanced marketing strategies using emails and guides in creating effective advertisements to promote a product or service, to request business, solicit sales/donations, meant to build loyalty, trust and create brand awareness.

Email marketing is one of the most effective and personalized modes of gaining the customer’s trust. Emails are used by almost everyone and direct E-mail marketing produces higher response rate and higher average order value for e-commerce business.

What are the course objectives?

The objectives of this course are:

• Learn to draw more traffic, as well as gain visibility and awareness of a brand or product
• Understand the subtle and intricate details of effective email marketing
• Learn how to efficiently build an email list and email campaigns
• Generate a higher number of email subscribers
• Use effective email marketing to get more traction by employing the latest strategies
• Learn how to market a business through an email marketing platform
• In-depth knowledge of email Rules and Regulations
• Gain expertise and knowledge of email marketing to attract buyers at a larger scale and expand globally
• Learn the art of sending mass emails to a selected group of recipients who are searching for the product you are selling

Course Content

Lesson 01 - Course Introduction

Lesson 02 - Introduction to Advanced Email Marketing

Lesson 03 - Write Better Subject Lines

Lesson 04 - Develop Emails that Drive Results

Lesson 05 - Optimize Your Email Content

Lesson 06 - List Management Strategies

Lesson 07 - Automating Your Emails

Lesson 08 - Create Optimal Landing Pages

Lesson 09- Create an Email Campaign Checklist

Lesson 10 - GDPR for Digital Marketers

Exam & Certification

How do I get certified in Advanced Email Marketing?

• Complete 85% of the course.
• Complete 1 simulation test with a minimum score of 60%.
• Complete 3 projects.

What are the prerequisites for the certification?

Although not required, ideally, participants will first complete our Email Marketing Foundations course. Ultimately, participants will need a basic working knowledge of HTML, internet usage, and Microsoft Office for a successful learning experience.

Do you provide any practice tests as part of this course?

Yes, we provide 1 practice test as part of our course to help you prepare for the actual certification exam. You can try this free Email Marketing Questions Free Practice Test to understand the type of tests that are part of the course curriculum.