Adding Value With Special Events

School of Hotel Administration

How long?

  • 1 day
  • online

School of Hotel Administration

Disclaimer

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Who should attend

This course is appropriate for caterers, restaurateurs, event space managers, property managers, and corporate event managers.

About the course

In this course, you will discover how catering and special events are different from other food and beverage businesses and examine recommended strategies for effectively communicating with your clients.

Next, you will explore the economics of catering and special events and develop strategies for pricing these events. You will continue with an overview of the complex array of partners you will need to work with and explore how those partners will help you create a successful event.

Finally, you will develop best practices for creating a plan (menu, etc.) for your event.

Topics Include

  • Exploring how special events production differs from other kinds of food and beverage operations
  • Examining important considerations for creating a profitable special events venture
  • Exploring the array of partnerships needed to plan and execute a successful event
  • Examining best practices for executing a successful special event

Experts

Cheryl Stanley

Cheryl Stanley is a lecturer in food and beverage management at the Cornell School of Hotel Administration (SHA). She has been involved with food since the age of ten, when she started her own chocolate business, "Cheryl''s Chocolates." Following her interest in food, she attended SHA and graduat...

Adding Value With Special Events at School of Hotel Administration

From  $769

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.