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School of Hotel Administration

Adding Value With Special Events

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Next dates

Apr 24
USD 769
Jun 19
USD 769
Aug 14
USD 769
+3 more options


In this course, you will discover how catering and special events are different from other food and beverage businesses and examine recommended strategies for effectively communicating with your clients.

Next, you will explore the economics of catering and special events and develop strategies for pricing these events. You will continue with an overview of the complex array of partners you will need to work with and explore how those partners will help you create a successful event.

Finally, you will develop best practices for creating a plan (menu, etc.) for your event.

Who should attend

This course is appropriate for caterers, restaurateurs, event space managers, property managers, and corporate event managers.


Biography Cheryl Stanley is a lecturer in food and beverage management at the Cornell School of Hotel Administration (SHA). She has been involved with food since the age of ten, when she started her own chocolate business, "Cheryl''s Chocolates." Following her interest in food, she attended SHA ...


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